(马可波罗)2013新产品推广文案(最终定稿)

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1、2012新产品推广文案（2012.12.16）2012NewProductsPromotionalBrochure（2012.12.16）一、木纹砖I.Wooden Tilel创意源及故事：lCreationSourceandStory“资源”、“污染”、“温室效应”已最为关注的三大问题。以“瓷”木代替“实”木是行业大势所趋，也是陶瓷人为人类进步做出的积极努力。“Resources”,“Pollution”and“Greenhouseeffect”havebecomethethreemajorissuesdrawingwideattention.Itistheprevailingi

2、ndustrialtrendwith“ceramic”woodinplaceof“solid”woodandalsothepositiveeffortsmadebythepeopleintheceramicsindustryforthehumanprogress.巴西橡木：CZ9962/CZ9964/CZ9966/CZ9968BrazilOak:CZ9962/CZ9964/CZ9966/CZ9968南美柚木：CZ9952/CZ9953/CZ9956/CZ9958SouthAmericanTeakwood:CZ9952/CZ9953/CZ9956/CZ9958罗马船木：CZ9840R

3、omanboat Wood:CZ9840广告语：Slogan:畅享绿色生活EnjoyGreenLife!l卖点提炼：lSellingHighlight:1.【喷墨、细腻、纯手工】纯手工雕琢的山形木纹理与自然清新的色泽完美的邂逅与融合，呈现出饱满且极富层次的质感，在刚柔并济之间展现出一场灵动的家居盛典。1.[Inkjet,Delicacyandpurehand-made]casualencounteringandintegrationofthepurehand-carvedYamagatawoodtextureandthenaturallyfreshlustercombination

4、tohighlightthefull-bodiedandmulti-tieredtexture,thuspresentingadynamichomecollectionofthefirmnessandflexibility.2.【时尚、前卫、百变组合】依附实木的原生态纹理，但在颜色的选择上更亲近时尚和白领人士的喜爱，或清新，或艳丽，或明快，将自然界木纹没有的色彩在瓷木产品上创新演绎。并且可以根据消费者不同的喜好和需求随意切割，自由组合。2.[Fashion,forward-lookingandchangeableportfolio]Eco-textureclungtothesoli

5、dwood,yetthecolorselectionismoreinclinedtowardthepreferenceofthefashion-loversandwhite-collarsastheyarefresh,brightandlivelylucidincolortocreativelyincorporatethecolorsofthenaturalwoodgrainsintotheceramicwoodproductssothattheyareeasierforcustomerstowillinglycutoffatrandomaccordingtotheirvariou

6、stastesanddemandsforthefreeassembly.1.【自然、环保、原生态】以“瓷木”代替“实木”，绿色环保，避免了森林过渡砍伐，从生态环境上给予了人性的关爱。3.[Natural,environment-friendlyandecological]“CeramicWood”outshines“solidwood”asitisgreenandenvironment-friendly,favorabletoprotecttheforestfrombeingexcessivelycut,leavingmorehumancarefromtheperspectiveo

7、ftheecologicalenvironment.2.【防水、防霉、易打理】源于木材而优于木材的理化性能更防水耐磨，易于打理，经久耐用，实用美观，是居家最为理想的建筑材料。4.[Waterproof,mould-proofandeasyforhandling]Productswiththephysicalandchemicalpropertiesduetothetimberbutsuperiortotimber,highlywaterproof,wearresist