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1、SEO:AnHouraDayGoalsWorksheet(目标工作表)BusinessGoals(业务目标)(Fillintheblanks.Useasmanyorasfewspacesasyouneed.)业务的总体目标是什么??PrimaryGoal主要目标获取用户电话,咨询AdditionalGoal其他目标推广医院,通过网站了解医院AdditionalGoalAdditionalGoalAdditionalGoalWebsiteFeatures(网站功能)(Checkallitemsbelowthatexistonyourwebsiteorarefuturegoalsforthe
2、site.)网站的功能是什么?Thisisincludedonmywebsitenow.已有功能Thisisagoalforthesiteinthefuture.未来应有的功能Rating(评分)(Excellent很好/Good好/Fair一般/Poor不好)Corporatehistory,news,andpressreleases(企业历史/消息和新闻)Executivebiographies()Productandserviceinformation(产品和服务信息)Onlinepurchasing/donation()Supportforexistingcustomers/cl
3、ients/students对已有顾客/客户/学生的支持Newsandcurrentevents(新闻和最近发生的事)Articles,whitepapers论文白皮书SearchEngineOptimization:AnHouraDayGoalsWorksheetPage4of4Religious,philosophical,orpoliticalcontent宗教,哲学或者政治性内容Onlinerequestforinformation(RFI)forms网上信息请求表格LoginforrestrictedinformationInstructionsformakingcontact
4、offlineorviaemail(进行离线联系或者E-mail联系的说明)Directions,locations,hours,etc.forbrick-and-mortarlocation方位,营业时间等传统定位信息Waysforcommunitytoconnectwitheachotheronthesite(forums,etc.)(用于社区会员在站内彼此的联系的方式(论坛,留言板等))Educationalmaterials培训资料Linkstootherresources链接到其它资源Fun,games,orentertainment趣事,游戏,娱乐Astrongbrandid
5、entityArtorcraftportfolio艺术作品或工艺品Educationalmaterials培训材料Informationspecificallyforgeographicallylocalvisitors专用于本地访问者的信息Softwareordocumentsavailablefordownload软件和文档的免费下载SearchEngineOptimization:AnHouraDayGoalsWorksheetPage4of4Media(pictures,audio,video)availableforviewing/downloading可供浏览或者下载的媒体(
6、图片,声音,视频)Sitemap网站地图ArchivedcontentSitesearchfunction站内搜索功能Livehelp/livecontactfunction在线帮助/在线联络功能SearchEngineOptimization:AnHouraDayGoalsWorksheetPage4of4ConnectingGoals!连接目标(如何连接网站和业务目标)SEO推广工作必须支持总体业务目标,而不是仅仅支持网站Usethefollowingspacetoindicateanydisconnectsbetweenyourbusinessgoalsandyoursite’sc
7、urrentfunctions:ConversionsTable转化表格Fillintheblanks:Goals¯目标TargetAudience¯目标受众Conversion¯转化的定义ConversionPage(ifapplicable)¯PossibleEntryPage¯可能的入口页面主要目标主要访问者转化页面SearchEngineOptimization:AnHouraDayGoalsWorksheetPage4of
