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ID:13219318
大小:78.00 KB
页数:21页
时间:2018-07-21
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1、Eco-enterprisestrategy:StandingforsustainabilityABSTRACTEnterprisestrategyprovidesanacceptedtheoreticalframeworkforintegratingthemoralresponsibilitiesoforganizationsintotheirstrategyformulationandimplementationprocesses.Wearguethat,whenextendedtotheecologicallevelofanalysis,enterprisestrategypro
2、videsasoundtheoreticalframeworkforethicallyandstrategicallyaccountingfortheultimatestakeholder,planetEarth.Withintheframeworkofenterprisestrategy,avaluesystembasedonsustainabilitycanprovideasoundethicalbasisfordevelopingecologicallysensitivestrategicmanagementsystemswhichalloworganizationstosati
3、sfythedemandsofthemyriadgreenstakeholdersthatrepresenttheplanetintheimmediatebusinessarena.Thisprovidesanew"flavor"ofenterprisestrategyinwhichorganizations"standforsustainability."Wecallthisnewflavor"eco-enterprisestrategy."Enterprisestrategyisaframeworkforexploringandunderstanding"whattheorgani
4、zationstandsfor"byfocusingontheunderlyingethicalrootsofthefirm'sstrategicchoices.Enterprisestrategyallowsforanalysesoftherelationshipsbetweenafirm'slong-termissuesanditskeystakeholdersinlightofitscorevaluesandethicalsystems(Freeman,1984;FreemanandGilbert,1988).Enterprisestrategyhasbeenproposedas
5、ameaningfulframeworkforintegratingecologicalconcernsintothestrategicprocessesoforganizations.FromtherecognitionthattheEarthisalegitimatestakeholdercanemergeastrategicmanagementsystemdesignedtoefficientlyandeffectivelyservetheinterestsoftheplanetanditsgreenrepresentativesintheimmediatebusinessare
6、na(SteadandStead,1994,1996).Inthispaperwewillextendthisideabydevelopingamodelforanew"flavor"ofenterprisestrategy(FreemanandGilbert,1988),whichwecall"eco-enterprisestrategy."Wewillbeginourmodeldevelopmentbyexaminingtheconceptofenterprisestrategyinsomedepth,payingparticularattentiontothethreecompo
7、nentsofenterprisestrategyformulation-valuesanalysis,issuesanalysis,andstakeholderanalysis.Next,usingthesethreecomponentsasabase,wewillexaminethenetworkofeco-sensitivevalues,thesystemofecologicalissues,andtheplethoraofecologi
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