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ID:13174858
大小:55.50 KB
页数:9页
时间:2018-07-21
《在线视频的增长开阔了眼界[文献翻译]》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、本科毕业论文外文翻译外文题目:OnlineVideoGrowsandOpeneyes出处:ABABankMarketing作者:WaltAlbroIntroductionInthepast,videowaslimitedtotelevisionadvertising—Whichmanycommunitybankmarketerswerereluctanttodobecause.ecostandunfamiliarityofthemedium.Buttoday'ssurgeofvideointerestisnotforbroadcastorcableTV.It's
2、mostlyforonlineviewing.Toproducethesevideos,somemarketersaredoingtheshootingthemselves.Othersarehiringoutsideagencies.Somearepurchasingpackagedvideosthatcanbecustomizedforindividualbanks.Manyvideosarebeingpostedonthebank'sownWebsite.Othersarelinkedtoe-mailsaspartofonlinemarketingcamp
3、aigns.OthersareplacedonInternetsitessuchasYouTube.Advertisingnewproductsorservicesisjustoneofthemanyusesofthesevideos.Banksareemployingthemtoinformoreducatetheircustomersandprospectsaboutfinancialissues.Somearedeployingthemaspromotionalbackgrounderstoacquaintcustomerswiththebank'shis
4、toryandemployees.Afewbanks,forexample,areregularlyvideoingtheirpresidentorCEOtalkingabouttheinstitution'ssafetysoundnessoritsquarterlyearnings.Bigbanksmaybeadvertisingonnetworktelevision,butcommunitybanksarefindinganaudiencebyexpandingintoWeb-sitevideos."VideoontheInternethasprovedto
5、beawonderfulwayforustocommunicatewithourcustomers,"saysJanKnock,vicepresidentofmarketingatIowaStateSavingsBank(assets:$180million).Creston,Iowa."Themediamaybenew,butwearedeliveringessentiallythesamemessagewedidbefore."ABABankMarketingmagazinetalkedwithasampleoffivecommunitybankmarket
6、ersfromaroundthecountrytolearnhowtheyareusingonlinevideoandtohearwhatproblemsorbenefitstheyseewiththemedium.OnlineVideoWasaLogicalChoicetoPromoteaNewinternetServiceAfterdevelopinganewonlinepersonalmoneymanagementservice,ChesapeakeBankdecidedthatvideopromotionmightbethebestwaytoreacht
7、heyoungerdemographicthatitwastargeting.ChesapeakeBankdecidedthatvideoSincetheinstitutionwasonepromotionmightbethebestwaytoreachtheofthefirstcommunitybanksinthemarkettooffersuchaservice,Chesapeakewantedto"hitithard"withamarketingcampaign.Asaresult,thebankcreatedatwo-minuteanimatedvide
8、othatdescrib
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