冰箱在农村市场营销渠道分析_毕业论文.doc

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1、摘要冰箱作为较早进入城市家庭的家用电器，冰箱在国内已发展了20多年。中国的冰箱市场经过多年的价格战和快速发展后市场已变得成熟。本文对中国冰箱行业的发展作了分析，本文共五章：第一章介绍冰箱的基础；第二章介绍了我国冰箱业的现状及营销渠道；第三、四章重点分析了我国未来冰箱市场的主力市场---农村市场；第五章简单分析了我国冰箱本身的发展方向。本书取材广泛，仅表达个人观点，仅供参考。关键词：冰箱、营销渠道、市场、农村AbstractTherefrigeratortookentersthecityfamilyearlythedomesticelectricappliances,therefrig

2、eratorindomestichasdevelopedformorethan20years.AfterChina'srefrigeratormarketpassesthroughmanyyearpricewarsandthefastdevelopmentthemarkethasbecomemature.ThisarticlehasmadetheanalysistotheChineserefrigeratorprofessiondevelopment,thethisarticlealtogetherfivechapters:Firstchapterintroducestherefri

3、geratorthefoundation;Secondchapterbriefedourcountryrefrigeratorindustrypresentsituationandthemarketingchannel;Third,fourchaptershaveanalyzedourcountrywithemphasisfuturetherefrigeratormarketmainforcemarket---Ruralmarket;Fifthchapterhassimplyanalyzedourcountryrefrigeratoritselfdevelopmentdirectio

4、n.Thisbookselectioniswidespread,onlyexpressesindividualviewpoint,onlysuppliesthereference.Keywords:Refrigerator,marketingchannel,market,countryside目录摘要...............................................................IAbstract..........................................................II第一章概述.......

5、...............................................11.1、化妆品的产生..............................................11.2、研究化妆品的背景与意义....................................1第二章化妆品的目标营销与营销渠道...........................22.1中国化妆品行业的现状.......................................22.1.1目标市场................................

6、...............22.1.2产销规模...............................................22.1.3市场竞争...............................................32.2我国化妆品营销渠道概况.....................................32.2.1渠道设计与渠道成员的选择...............................32.2.2我国化妆品营销渠道的演变历史...........................62.2.3我国化妆品业的营销渠道策

7、略.............................8第三章农村化妆品市场发展.....................................123.1农村化妆品行业.............................................123.1.1市场背景...............................................123.1.2农村市场的市场特点...................