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1、电影《xxx》项目启动新闻发布会策划案 一、发布会主题电影《xxx》项目启动发布二、发布会地点广西壮族自治区政府办公大楼多功能厅（暂定）三、发布会时间2009年4月15日（周三）下午15:00—16:00（暂定） 四、发布会筹备（一）会场布置1.会场外部布置：导入性强、整体感、细节、气势感内容：导入性指示牌大量宣传海报（配合指示牌的数量）条幅易拉宝2.主会场布置：整体感、细节、气势感内容：主会场布置（以蓝、红色调为主）会场门口处设迎宾台及高雅落地鲜花篮迎宾台鲜花布置，嘉宾录、胸花、宣传资料、签到本等贵宾席座椅包括：各大赞助企事业单位（赞助企业、协拍企业
2、）来宾席：各企事业单位代表，记者团3.舞台布置：整体感、大气a、大型背景板（背景图案以主题海报或LOGO为主，突出“电影《xxx》项目启动发布会”字体）b、舞台前两侧放置等离子电视播放短片用；c、舞台上设置主席台以及司仪台，以白色、粉色鲜花布置为主（附加赞助企业名称）；d、舞台前侧及两侧鲜花的摆放；e、舞台正中高空悬挂揭幕球，可订做成公司LOGO的形状。拉绳开启后可放出一条横幅“电影《xxx》项目正式启动”。4.主席台布置:整体感、庄重a、主席台(暂定9米)，鲜花装点b、主席台座位安排图示主席台座位安排右1右2右3右3正中间左4左3左2左1赞助企业领导
3、赞助企业领导法治快报社领导区政府领导区政府领导制片人导演演员演员theirownconditionstodevelopthecorrectroad,themaximumtoavoidinvestmentrisk,gainprofit.(three)vigorouslypromotethebrand.Toestablishbrandawareness,awarenessoftheuseofbrand,brandvalue,brandacquisitionperformance,enhancethecompetitivestrength.Concentra
4、tedmanpower,carefulplanning,packagingandpublicityofanumberofunique,marketinfluenceandcoverageofthebrand,theimplementationofkeybreakthroughs,toenhancethecompetitivestrength,walkingbusinessroadthecompetitionofalienationandcharacteristics,thepursuitofstabilityanddevelopmentofthemar
5、ket.(four)topromotetheintegrationofresources.Tofurtherbroadentheirhorizons,effectiveintegrationofresourceswithinthegroup,thecityresources,otherindustriesandregionalresources,mutualtrust,mutualbenefit,seekingwin-winprinciple,intheframeworkofnationalpoliciesandregulations,strictin
6、spectionandargumentation,legalconsultation,examinationandapprovalprocedures,strictregulationofeconomicactivities,attractinjectionthesocialinvestmenttotheindustrygroup,toachieveleveragingthedevelopment,ensurethatthevalueofstate-ownedassets.(five)tostrengthentheconstructionmanagem
7、entpersonnel.Strengthenthemanagementofeducationandtrainingofcadresandworkersoftheexistingbusiness,firmlyestablishtheconceptofthemarket,enhancethesenseofcrisistoadapttomarketcompetition,thesenseofurgency,improvetheabilitytorespondtomarketcompetition,improvemanagementandoperationo
8、fthemarket.Atthesametime,accordingtotheneedofin
