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1、阿多诺：文化工业再思考人文与社会提交2009/01/20阅读:517摘要:“文化工业在大众的精神构成中的重要性不代表我们可以获准放弃对它的客观合法化和本质存在的思考，这种许可更不应该是来自一种自认是注重实用的科学。”关键词:阿多诺文化工业本来想发一篇中文译文，但读后发现错误太多。因此改发英文译文。中文译文还是附后。--人文与社会英文原载：NewGermanCritique,6,Fall1975,12-19(translatedbyAnsonG.Rabinbach)http://www.icce.rug.nl/~soundscapes/D...
2、dustry_reconsidered.shtml1ThetermcultureindustrywasperhapsusedforthefirsttimeinthebookDialecticofEnlightenment,whichHorkheimerandIpublishedinAmsterdamin1947.Inourdraftswespokeof"massculture".Wereplacedthatexpressionwith"cultureindustry"inordertoexcludefromtheoutsettheinterp
3、retationagreeabletoitsadvocates:thatitisamatterofsomethinglikeaculturethatarisesspontaneouslyfromthemassesthemselves,thecontemporaryformofpopularart.Fromthelatterthecultureindustrymustbedistinguishedintheextreme.Thecultureindustryfusestheoldandfamiliarintoanewquality.Inalli
4、tsbranches,productswhicharetailoredforconsumptionbymasses,andwhichtoagreatextentdeterminethenatureofthatconsumption,aremanufacturedmoreorlessaccordingtoplan.Theindividualbranchesaresimilarinstructureoratleastfitintoeachother,orderingthemselvesintoasystemalmostwithoutagap.Th
5、isismadepossiblebycontemporarytechnicalcapabilitiesaswellasbyeconomicandadministrativeconcentration.2Thecultureindustryintentionallyintegratesitsconsumersfromabove.Tothedetrimentofbothitforcestogetherthespheresofhighandlowart,separatedforthousandsofyears.Theseriousnessofhig
6、hartisdestroyedinspeculationaboutitsefficacy;theseriousnessofthelowerperisheswiththecivilizationalconstraintsimposedontherebelliousresistanceinherentwithinitaslongassocialcontrolwasnotyettotal.Thus,althoughthecultureindustryundeniablyspeculatesontheconsciousandunconsciousst
7、ateofthemillionstowardswhichitisdirected,themassesarenotprimary,butsecondary,theyareanobjectofcalculation;anappendageofthemachinery.Thecustomerisnotking,asthecultureindustrywouldhaveusbelieve,notitssubjectbutitsobject.Theverywordmass-media,speciallyhonedforthecultureindustr
8、y,alreadyshiftstheaccentontoharmlessterrain.Neitherisitaquestionofprimaryconcernfo
