3、placecomprehensiveandprofoundsocialchange.Inpresentsituation,owningtotheformerbroadcastTVsystemofchinacannotconsist with thenewconditionforthetransmissionneedandcareerdevelopment,somenegativeproblemshaveemerged,hencethereformanddevelopmentofbroadcastTVmediasystemisbecomin