英语毕业论文：英汉广告翻译中的文化差异

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1、英语毕业论文34：英汉广告翻译中的文化差异CulturalDifferencesinEnglish-ChineseAdvertisementTranslation英汉广告翻译中的文化差异AbstractAstheproductofcultureadvertisementcanshowthecloserelationshipbetweenlanguageandcultureThispapertriestoapproachthetranslationofthetrademarksofimportandexportcomm

2、oditiesfromtheangleoftheculturaldifferencesthuspromotethedevelopmentofChineseeconomyThispaperdiscussessomeissuesaboutEnglish-ChineseadvertisementtranslationandsumsupsomeskillsInsteadofbeinglimitedinfaithfulnessEnglish-Chineseadvertisementtranslationshouldfocuso

3、nthepurposeofsellingproductsIntheprocessoftranslatingadvertisementsculturaldifferencesandproductcharacteristicsshouldbetakenintoconsiderationCulturaldifferencescanshowthatitisveryimportanttoknowthewesternconsumersaestheticconceptionandtheirresponsetothetranslat

4、edtrademarksKeyWordsculturaldifferencesadvertisementtranslationcross-culturalcommunicationtrademarkstranslation摘　要本文从东西方文化差异的角度探讨我国英汉广告的翻译本文旨在提高涉外广告的翻译质量和译文的宣传效果从而更加有效地推动中国经济的发展文章讨论了英汉广告翻译中应注意的几个问题总结了广告翻译的规律和技巧提出了英汉广告翻译不应拘泥于忠实而应服务于产品销售在英汉广告翻译的过程中必须重视东西方的文化差异必须考

5、虑国外消费者的文化习惯和审美心理考虑他们对所译商品广告的反应注意文化之间的转换并与产品特点紧密结合关键词文化差异广告翻译跨文化交际商标翻译IntroductionInmoderntimeswiththecommercializationofsocietytheroleofadvertisementbecomesmoreandmoreimportantinevery-daylifeWeliveinaworldofadvertisementWiththedeepeningofeconomicinternationaliz

6、ationadvertisementassalesstimulusplaysacrucialroleindeliveringinformationThereforeitappearstobemoreimportanttounderstandappreciateandtranslateadvertisementlanguageproperlyEnglish-Chineseadvertisementisatransnationalandcross-culturalwaytopromotethesalesofvarious

7、commoditiesInthepracticeofEnglish-ChineseadvertisementtranslatorsplayadecisiveroleintheusingofappropriateadvertisementlanguageMeanwhilethestyleofEnglish-Chineseadvertisementisdifferentfromothertextsandemphasisoncross-culturalfeaturesothetranslationofthemrequire

8、stheapplicationofsuitabletranslationstrategiesTheintensificationofEnglish-Chineseexchangesandseverecompetitioncreatesagrowingneedforadvertisementandthusforadvertisementtrans