200407喷墨打印机媒体监测数据表

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1、中国大陆喷墨打印机市场月度监测报告一．平面广告研究部分(硬广告)表１2004年7月平面广告总量投入单位：万元品牌费用百分比排名次数百分比排名EPSON209.4350.86%13923.08%2CANON128.3031.16%22715.98%3联想69.1716.80%39757.40%1SAMSUNG4.451.08%431.78%4方正0.410.10%531.78%4其它00/00%/合计411.76100%/169100%/表2平面广告媒体类型（费用）分布单位：万元媒体名称专业行业大众合计品牌费用次数费用次数费用

2、次数费用次数EPSON34.281019.537155.6222209.4339CANON41.85914.60471.8614128.3027联想32.08394.36732.735169.1797SAMSUNG1.512002.9414.453方正0.1720.241000.413其它00000000合计109.886238.7419263.1588411.76169表3各品牌平面广告类别（费用）分布单位：万元广告类别产品广告形象广告促销广告合计品牌费用次数费用次数费用次数费用次数EPSON209.35380.09100

3、209.4339CANON127.8325000.482128.3027联想20.72360048.466169.1797SAMSUNG4.45300004.453方正0.41300000.413其它000000004北京慧聪国际资讯有限公司中国大陆喷墨打印机市场月度监测报告合计362.751050.09148.9363411.76169表4各品牌平面广告投入区域（费用）分布单位：万元区域川渝福建广东黑吉湖北晋蒙京津冀辽宁全国山东上海苏皖西北湘赣云贵浙江合计爱普生10052.7300049.651.4967.07022.10

4、006.4000209.43佳能6.05020.34000.605.606.0055.371.2016.865.594.88005.83128.30联想7.211.189.733.5100.520.890.3936.322.801.351.530.861.200.830.8769.17三星000000001.5102.94000004.45方正0000.040.1300000.240000000.41其它00000000000000000合计23.251.1882.803.550.131.1256.137.88160.264

5、.2443.257.125.737.600.836.70411.76二、平面传播研究部分(软广告)表52004年7月各品牌软广告分布品牌名称字数百分比排名文章篇数百分比排名EPSON5972927.53%19740.93%1CANON3275215.09%24619.41%2HP2906013.39%32610.97%3联想169847.83%4187.59%4LEXMARK30961.43%583.38%5SAMSUNG7920.36%620.84%6其它7457934.37%/4016.88%/合计216992100%/

6、237100%/表6各品牌软广告投入媒体类型分布媒体性质专业行业大众合计品牌名称字数篇数字数篇数字数篇数字数篇数EPSON328244972691319636355972997CANON2027226480212000183275246HP213641754564224052906026联想123561235363109231698418LEXMARK248062641352130968SAMSUNG44010035217922其它47675244824322080137457940合计1374111352182926577

7、52762169922374北京慧聪国际资讯有限公司中国大陆喷墨打印机市场月度监测报告表7平面广告文章类别字数分布广告类别产品信息行业动态市场及公关活动企业动态合计品牌名称字数篇数字数篇数字数篇数字数篇数字数篇数EPSON416256100174403466425972997CANON2915241003320328023275246HP26168230028923002906026联想14616110023687001698418LEXMARK3096800000030968SAMSUNG79220000007922其它1

8、264473171350014417457940合计1167131507317135260204710885216992237表8各品牌软广告区域分布情况大区川渝福建广东河南黑吉湖北海外晋蒙京津冀辽宁全国山东上海深桂苏皖西北湘赣新疆云贵浙江合计EPSON334430205108001928