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1、Anall-aroundanalysisofCBAGroup:C015Members:孙安琪（队长）吕珂董健行卜璐刘颖墨朱梓怡摘要：本文从企业文化，资源，内部环境，管理，市场，竞争优势6个层面对澳洲联邦银行的运营与发展做出了简要的分析，试图探索其之所以成为世界顶尖银行，500强企业的原因以及它所能为中国相关产业带来的借鉴经验。Keywords:cultureresourceinteriorenvironmentmanagementmarketadvantagesincompetition关键字：企业文化企业资源内部环境企业管理市场
2、分析竞争优势PrefaceThecommonwealthbankofAustraliawasestablishedin1991,withsharetransformationandcontinuousinnovation,ithasdevelopedintothelargestrealestatecreditbank,thelargestpensionmanagementcompany,thelargestlifeinsurancecompany,andoneoftheworldtop500enterprises.WhycanCB
3、Aachievessuchhugeaccomplishment?Hereisouranalysis.Theculture本段介绍了澳洲联邦银行的文化，包括目标、核心价值、现任高层管理人员以及发展方向计划。再通过分析澳大利亚人的性格特点、风土人情，解释了该项服务业欣欣向荣的原因。Fortheculturalbackground,CommonwealthBankofAustralia(1)aimsatbecomingtheAustralianbestfinancialserviceagenciesthroughtheexcellent
4、service,includingdevelopingalong-termfinancialbusinessrelationship,bringingoutstandingcustomersatisfaction,providinginnovativesolutionsforcustomers.Itscoresarecustomerservice,equitablejudgment,innovation,cooperation,unity,honesty,trustandthebestbank(1).PresentCEOisRol
5、phNorris,whowasformallyappointedastopcompanyCEOonSep.23rd,2005,whohasworkedonbankingfornearly40years.Themajorpersons-in-chargeoftheinternationalfinancialservicesisGarryMackerell,whomainlyinchargeoftheoverseasbusinessdevelopment,whichaimsatNewZealand,AsiaandFijiIslands
6、.Financialservicessectorcontrolsalloverseassectors.InOct.2001,GarryMackrellmovedworkingfocustoAsia.TheypurchasedtheANKinIndonesia,andinvested11%stockstoJinanCommercialBank,19.9%stockstoHangzhouCommercialBankand49.9%toBoCommlifeInsuranceCompanyLimited.TheCommonwealthBa
7、nkofAustraliahasacultureofmultilingualemployeesandwebsites,simpleandfastaccountopeningsystem,highqualityawards-winingproducts.Also,thebiggestamountofsubbranchesandATMs,24hoursphoneserviceandglobalwithdrawalcultivatetheculture.(2)Inthestrategyof“Whichnewbank”,theCommon
8、wealthBankofAustraliawillconsolidateitsculturebythreeprojects:customerservice,loyalemployee,simplifytheoperationprocess(2).A
