四分之三桌游有限责任公司商业计划书.doc

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1、四分之三桌游有限责任公司商业计划书目录第一章执行总述1.1创意概述......................................................51.2项目概述......................................................61.3市场概述......................................................71.4公司概述......................................................81.5

2、财务概述......................................................81.6团队概述......................................................9第二章项目介绍2.1项目背景......................................................102.2项目实施......................................................122.3项目优势................

3、......................................14第三章市场分析与预测3.1市场调查......................................................173.2消费群体分析..................................................233.3竞争分析......................................................233.4SWOT分析...............................

4、.......................243.5市场份额及市场趋势预测........................................27第四章市场营销4.1品牌..........................................................284.2市场定位......................................................284.3市场细分......................................................

5、294.4营销战略......................................................304.5营销目标......................................................334.6营销口号......................................................34第五章公司经营战略与管理5.1公司性质......................................................375.2公司概况....

6、..................................................375.3公司文化......................................................375.4公司组织机构..................................................395.5公司战略......................................................415.6人力资源配置.............................

7、.....................445.7公司管理......................................................465.8媒介计划.....................................................4957第六章投资分析6.1股本结构与模..................................................506.2资本来源与运用................................................5

8、06.3投资收益分析..................................................5