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1、本资源来自网络,注意考试风险,仅供学习交流。第一章战略与战略管理★★★必须现在牢牢掌握★★循序渐进记忆★考前突击记忆内容索引序号知识点描述要点数页码1明茨伯格的5P战略★★★512企业战略的结构层次★★★323战略的关键要素★★544战略测试★245企业存在的理由★★256企业使命的要素★★577企业使命陈述三作用★★388确定战略目标五原则★★★589形成企业战略的方法归结为两类★★★2810企业战略理性形成方法步骤★5811企业战略理性形成方法局限性★6912企业战略应急战略局限性★31013战略管理的主要特点★★410
2、14战略管理的流程★★★31115战略实施具体构成内容★★★3131.明茨伯格的5P战略明茨伯格以其独特的认识归纳总结了“战略”的五个定义:计划(Plan)、计谋(Ploy)、模式(Pattern)、定位(Position)和观念(Perspective)。①战略是一种计划②战略是一种计谋③战略是一种模式④战略是一种定位⑤战略是一种观念上述五种定义反映了人们从不同的角度对战略特征的解释和认识,它们的重要性程度并没有差异。了解这些不同的定义,有助于对战略的全面理解。82.企业战略的结构层次①公司战略②业务单位战略③职能战略3战
3、略的关键要素①有愿景regulations"arestrictlyimplemented,workstyleandworkstyleofcadrestofurtherchange,thepartydoThegroupfurthercloserelation,furtherestablishthesafetysupervisioncadresforthepeople,pragmaticandhonestgoodimage.Thelong-termgoal:rectificationwithgoodworkstyle,solid
4、workmeasures,carryoutsupervisionandadministrationofproductionsafetywork,ensuretheproductionsafetysituationcontinuessteadyimprovement,toachieveafundamentalimprovementgoal,toprovidesafeproductionplatformforsecuritythecounty'seconomicandsocialdevelopment.(two)thespeci
5、ficpath:rectificationcanbegenerallydividedintothreestages:1,carryoutthelookback,makeimprovementplanstage(beforeAugust30,2014).Themaintasksare:inaccordancewiththe"six"requirement,earnestlybackboardleadership"See"work,timelyleakturnover,andlayasolidfoundationoftheimp
6、lementationoftherectification;Partymemberstaketheleadindevelopingthe"lookback",furthermodifypersonalcontrol.Checkmaterial,focusonrevealingproblemsmorethick,moreprofoundthoughtstouchedsomecorrectivemeasurestosomemore"efforts,andtoparticipateasanordinarypartywherethe
7、branchwillbethetopicoforganizationallife.Onthisbasis,focusagainstthefourwinds,formulateandimprovetheteamandtheimplementationoftherectificationprogrampersonalcorrectivemeasures,focusingontherectificationmountainofthesea,notsent,seekpracticalresults,theimplementation
8、oftheworksuchaslackofformalism,divorcedfromrealityandthemassesofbureaucratism,Jingshenbuzhen,enterprisingconsciousnessweakened,payattentiontorowf