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《中国葡萄酒品牌生存发展情况分析（analysis of survival and development of chinese wine brands）》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、中国葡萄酒品牌生存发展情况分析（AnalysisofsurvivalanddevelopmentofChinesewinebrands）First,brandpatternChina'sgrapeplantingareaisthefirstintheworld,andtheareaofwinegrapeisalsointheforefront.In2005,thetotalareaofwinegrapecultivationwasabout46thousandand600hectares,resultinginanareaofabout34thousandand
2、300hectares,withatotaloutputofabout480thousandtons.Accordingtothenationalgrapeandwinedevelopmentplan,by2010,thenationalwinegrapeplantingareawillreach66thousandand670hectares,in2015willreach100thousandhectares.In2005China'soutputof43.4Winemillionliters,salesrevenueexceeded10billionyua
3、nmark,reaching10billion230millionyuan;in2006thetotaloutputreached49.51Winemillionliters,salesrevenueof12billion950million;2007productionof66.51millionliters,salesrevenuereached14billion680millionyuan.Theannualgrowthrateisatthehighestlevelintheworld.In2007,totalsalesintheworldWineindu
4、stry$100billion,totalconsumptionofChinafirstaccountedforalargerproportion,atpresent,FranceandItalyistheworld'slargestconsumerWine,respectivelyoccupytheworldmarketshareof12.6%and12.7%Wine.ThencametheUnitedStates(11.1%),Germany(10.3%),Britain(5.4%),Argentina,Spain,Russia,RomaniaandChin
5、a(2.2%).Inaddition,thescaleandnumberofenterprisescontinuetoexpand,thenumberofbrandsincreasedyearbyyear.China'swineindustryhasbeenmorethan100yearssincethebeginningofthefirstindustrializedwinery,andhasdevelopedmostrapidlyinthepast20years.Accordingtostatistics,ChinanowhasWineproductione
6、nterprisemorethan500,formedaZhangyu,theGreatWall,Dynasty,Weilongastheleadingbrandsofenterprises;thesecondtierbrandsinYunnan,EastChina,reddragonemblem,Beijing,Gansu,Ningxia,HelanharvestMogaomountain,northeastTonghua,ChangbaiMountain,XinjiangXintianshares.Theyareintheproduction,technol
7、ogy,equipmentandotheraspectshavebeenmature;otherwisemanyWineenterprisesbasicallyhavetheinternationalqualitystandards,andpassedthecertification,constitutetheShandongYantai,Penglai,Hebei,Changli,Huailai,northeastofTonghua,northwestofGansu,Ningxia,Xinjiang,theYellowRiverRoadandthesouthw
8、estarearegio
