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1、生产型企业营销策略探究摘要使顾客愿意购买自己的产品，并且愿意一次又一次地购买，即保有较高的顾客忠诚度。产品不再是产品本身，在它身上有了众多的附加值，而体现附加值的价格甚至成为了一种识别的标志。既然不是生产问题，那么自然是后者，即让顾客购买产品所做的努力。销售产品的策略是市场营销（marketing）。商业领域营销的刺激性感召了几代寻梦者，那么未来我们需要什么样的营销?在当代物质财富极大发展的今天，越来越激烈的市场竞争促使生产型的企业把更多的精力投入到产品的营销环节，对每一个营销要素的子要素的规划能力，以及对这些能力的执行能力，直接左右着一个企业的营销竞争力。因此
2、对于一个生产型的企业而言，营销策略的制定与执行是本文研究的目的所在。关键词：生产型企业整合营销创新营销企业制度shouldbpaintthesurfaceshouldbeprotected,thisfilmshouldbeprotecteduntiltheconstructionequipment,boughtanumberofspecialconstructionmachineryandequipment.Ifthecompanywonthebid,accordingtotheconstructionoftheengineeringofthecharacter
3、isticsandtheOrganizationofourcompanyprinciples,constructionexperiencetosetthesceneoftheconstructionorganization,setupa"yongxinghesecondaryhydropowerstationprojectC3project."Ourcompany"yongxinghesecondaryhydropowerstationprojectC3projectDepartment"organizationdiagramshowninFigure:proj
4、ectorganizationchartforthebenefitoftheconstructionmanagementandproductiondispatchandcommand,projectsetupcampatthesite.Aftermycompanywonthebid,willbeimplementedforthisproject"project"constructionmanagement,carryingoutprojectmanagerresponsibilitysystem.ProjectManagerauthorizedbythelega
5、lrepresentative,onbehalfofmycompanythisprojectisfullyresponsibleforallmattersdealingwithcontractmanagementandconstructionmanagement.Institutionalprojectssimultaneouslybythreeinaroom,theformationofprofessional,efficientandflexibleconstructionteam.Projectexecutives,management,joblevels
6、ettings.Decision-makingbytheprojectProductionconfigurationenterprisemarketingstrategyinquisitionAbstractCausingthecustomertobewillingtopurchaseownproduct,andiswillingtopurchasetimeandtimeagain,namelyholdsthehighcustomerloyalty.Theproductnolongeristheproductitself,hadthenumerousaddedv
7、aluesonitsbody,butmanifestedtheaddedvaluethepriceeventobecomeonekindofrecognitionsymbol.Sinceproducesthequestion,isthelatternaturally,namelyletsthecustomerpurchasetheendeavorwhichtheproductdoes.Thesalesproduct'sstrategyisthemarketmarketing(marketing).Howmanygenerationsdidthecommercia
8、ldomainmarke
