old_local_campus_coffee_shop(英文商业计划书)

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1、OldlocalcampuscoffeeshopBusinessplanCampuscoffeeloveandwarmCLASS:3GROUP:2NAMESTUDENTNUMBERNail113501306Dana113501322Anthony113501312Tom113501321Caesar113501317-9-Contents（Ⅰ）ProjectOverview…………………………………………………………1Reasonstochoosecoffeebusiness…………………………………………1Thehistoricalbackgr

2、oundofthecoffeeindustryandAnalysis………1Price………………………………………………………………………2（Ⅱ）Customersandmarketpositioning………………………………………2Customeranalysis…………………………………………………………………2Marketpositioning…………………………………………………………3（Ⅲ）Competitorsandoperatorsprosandconsanalysis…………………3Competitorsanddisadvan

3、tages…………………………………………3Advantages………………………………………………………………3Copingstrategies…………………………………………………………4（Ⅳ）Commercialmodeanalysis………………………………………………4Opportunitiesforcampuscafe(theprospectof)………………………5Thecampuscafethreat(riskanalysis)………………………………………5Businessstrategy……………………………………………………

4、……………5Promotionaltools…………………………………………………………………6（Ⅴ）Economiccostbenefitanalysis…………………………………………………6Sourcesoffunding…………………………………………………………………6Marketprospects……………………………………………………………………6Fixedcosts……………………………………………………………………………7（Ⅵ）20commonproblemsandtreatmentprograms…………………………8（Ⅶ）S

5、tudentpage…………………………………………………………………………9-9-ProjectOverviewSixreasonstochoosecoffeebusiness:Onereason:thecoffeeisrealworlddrinks"Secondreason:thecafeasthe"gold"inthefieldoffoodandbeverageindustry,havesprungupeverywhere,theprospectofunlimited.Threereasons:thecafehaslongbeenbeyon

6、dthediningareas,amagicplace,acannotrefuselifestyleFourreasons:asacontemporarycollegestudents,coffeeallowsyoutoexpressindividuality,self-realization,broadenyourcontacts,getasenseofaccomplishmentFivereasons:cafeventurecapitalneedsvaryinSixreasons:goodgrowthandhighreturn.Thehist

7、oricalbackgroundofthecoffeeindustryandAnalysis：Cited:Itisnoexaggerationtosaythatcoffeeisonlyatruesenseof"theworlddrinks","coffeeisalsotheworld'stradevalueafterthesecondlargestcommodityofoil.(Source,China'sfinancial,November7,2008)coffee-oneoftheworld'sthreemajorbeverage,aWest

8、ernimportedgoodsinChinaisindeedahouseholdname,hasafar-reachinglasted