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1、项目推广执行方案书第一部分营销准备及市场进入策略一、项目组合包装策略就本项目这样有特色的项目而言，项目整体的包装对于项目的定位，项目的宣传等等都具有决定的作用。因此，要注意对附近街区销售场所，施工场所以至于工作人员的包装，使其能在项目尚未完工之前，充分体现项目特色，向用户展示项目风采，减少销售期房的过程中用户的心理阻碍，起到积极诱导客户购房的作用。（二）、项目施工围墙包装策略项目的围墙包装与街区改造及施工要求相配合。在东边销售中心处围墙采用砖墙，柱头及墙面刷彩色乳胶漆，每隔一个墙面挂项目外立面及内部小区环境效果图喷绘灯箱，外打射灯照射，墙柱头安置
2、欧式花盆，内植悬吊植物，每间隔一堵实墙安置一段铁花栏墙。二、项目营销准备（一）、售楼处内装风格及内部布局风格的确定Stems,rootcausemechanicaldamage,loopingrootamputationatthewoundtopreventinfection.(3)categorytreeseedlings:aspindleshouldhaveauniformdistributionofmainbranches,branches,trunkdiameterabove3.0CM;maketreesofbroadleavedtree
3、sbranchheightshouldberelativelyconsistent,with3-5mainbranch,trunkdiameterofnotlessthan4cm,branchpointisnotlessthan2.5M;coniferoustreeswiththespindle,thereareprimary.(4)shrubsclassseedlings:tuftedtypeshrubsrequirementsirrigationbundlefull,andmaincollateraldistributionuniform,a
4、ndmainbranchnumbernotlessthan5branch,atleasthas3branchaboveirrigationhighreachedprovidesstandard;creepingtypeshrubsrequirementsatleasthas3branchabovemainbranchreachedprovidesstandardlength;vinehealthseedlings,andshouldpointsbranchuniform,andmainarticlenumber5branchabove,andma
5、inarticlediameter1.0CMabove;goingitalonetypeshrubsrequirementswithtrunk,andpointsbranchuniform,basediameterin2.0CMabove;hedgewithshrubsrequirementsirrigationbundlefull,andpointsbranchuniform,anddrylowerleavesnobare,Morethan2yearsold.Allplantsareshrubsshouldmeetthespecificatio
6、ns.(5)thesolitarytreesshouldbeselectedsingleplantingornamentaltreeisbeautiful,highornamentalvalueofindividualplants.(6)designshouldbeselectedwhenthebushesplantedplantspecifications,floweringshrubssuchasrhododendronplantsshouldselectcoloruniformvarieties,plantingintervalandden
7、sity.4,seedlingplantingprojectplantsshouldbelocatedaccordingtothedrawings,andwithreferencetothenationalstandardandsuitabletoavoidlines,plantingpitsshouldbegreaterthantheminimumthicknessrequirements,plantingsoilbackfillcompactioninlayerstoensurethatplantsarefirmlyrootedinthegr
8、ound,supportedbylarge-sizeseedlingsheprimaryanalysisofsoilphysicalan
