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1、“梦回故都”古装摄影工作室创业策划书“梦回故都”古装摄影工作室创业策划书用古典演绎完美时尚，梦回千年故都用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书梦回故都古装摄影工作室指导教师：杨晶老师吴明圣老师成员：王娟（总负责人）颜美芹（营销总监）技术顾问：十三月（特别鸣谢）南通职业大学2011年5月30日用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书目录一、公司简介··············································41．1

2、基本信息·······································41．2项目背景及介绍·································41．4经营理念·······································5二、经营业务分析··········································72．1目标顾客·······································72．2特色服务·················

3、·····················8用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书2．2．1戏曲艺术·····························92．2．2岁月如梭·····························102．2．3穿越古今·····························122．2．4新婚燕尔·····························132．2．5童年时光·····························15

4、2．3定价策略（详见附件2）························15三、市场分析·············································163.1市场分析·····························用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书········163．1．1南通市场竞争分析···························183.2经营分析·································

5、····183.2.1经营条件·······························183.2.2开店指引·······························183.2.3赢利分析·······························19四、行业分析·············································204．1摄影行业分析·································204．2用古典演绎完美时尚，梦回千年故都96“梦回故都”古

6、装摄影工作室创业策划书PEST模型分析行业内容························214．3SWOT模型分析本企业内容(自我诊断法)··········22五、运作分析·············································245．1运作管理（设备详见附件3）·····················24六、财务分析（详见附件5）·································257．1前期各项费用预算表·····················

7、······257．2开业初期收支预算·····························257．3预算未来两年的收支···························25附件1（公司章程）附件2（“梦回故都”摄影工作室价格对照表）附件3（应该选择实用的数码设备和配套系统）附件4（广告方案）用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书附件5（财务分析）附件6（2011古装摄影策划书）附件7（影楼订单）附件8（“梦回故都”专用收据）附件9（“梦回故都”摄影工作室选址图）附件

8、10（“梦回故都”摄影工作室商标）附件11（“梦回故都”摄影工作室促销方案）附件12（“梦回故都”摄影工作室网络调查问卷）结束语一、公司简介1．1基本信息：公司全称：梦回故都古装摄影工作室注册商标：注册资金：30万元（人民币）公司法人代表：颜美芹公司地址：南通市南大街129号兴胜大厦102室用古典演绎完美时尚，梦回千年故都96“梦回故都”古装摄影工作室创业策划书联系电话：0513-85598069手