市场营销专业《广告策划》实践训练课程作业指南

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1、课程实践指南专业年级级市场营销专业课程名称广告学指导教师姓名学号分工实践日期实践地点20年月日姓名（亲笔签名）证件照片本次作业中的任务成绩53姓名学号姓名学号姓名学号小组承诺书承诺人签名：年月日目录53《广告策划》实践训练1——广告调查与分析策略单·····························································1.主题1市场调研··················································2.主题2消费需求分析···························

2、···················3.主题3目标市场预测··············································4.主题4目标市场细分··············································5.主题5SWOT战略分析·············································6.主题6目标市场选择··············································7.主题7目标市场定位·······················

3、·······················8.市场分析报告······················································9.广告策划调研报告··················································《广告策划》实践训练2——传播策略10.主题8广告策略···························································531．广告的目标··········································

4、··············2．目标市场策略······················································3．产品定位策略······················································4．广告诉求策略······················································5．广告表现策略······················································6．传播策略··············

5、············································11.主题9广告计划··························································1．广告目标··························································2．广告时间··························································3．广告的目标市场·································

6、···················534．活动计划··························································5．广告的诉求对象····················································6．广告的诉求重点····················································7．广告主题与表现····················································8．广告发布计划······

7、················································9．广告费用预算······················································12.主题10广告活动的效果预测和监控··········································1．广告效果的预测····················································2.广告效果的监控·········································

8、···········（请自行百度怎样在word中生