资源描述：
《cbcp业务连续性管理专家培训材料_area9》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、BusinessContinuityManagement Coursefor AdvancedProfessionalsIntroduction1SubjectArea9:PublicRelationsandCrisisCoordination2LessonOverviewDuringacrisis,anorganizationmusteffectivelycommunicate■Needacommunicationplan■Identifyspokesperson(s)■Identifyaudience(s)affectedbycrisis■
2、Developkeymessages■Gather&evaluateinformation■Communicateinformationtotargetaudience3ProfessionalPracticesfor BusinessContinuityProfessionalsProjectInitiationandManagementRiskEvaluationandControlBusinessImpactAnalysisDevelopingBusinessContinuityStrategiesEmergencyResponseand
3、OperationsDevelopingandImplementingBusinessContinuityPlansAwarenessandTrainingProgramsMaintaining&ExercisingBusinessContinuityPlansCrisisCommunicationsCoordinationwithExternalAgencies4ObjectivesDevelop,coordinate,evaluate,andexerciseplanstocommunicatewithinternalstakeholders
4、(employees,corporatemanagement,etc.)externalstakeholders(customers,shareholders,vendors,suppliers,etc.)andthemedia(print,radio,television,Internet,etc.)5TheProfessional’sRoleEstablishProgramsforProactiveCrisisCommunicationsEstablishNecessaryCrisisCommunicationCoordinationwit
5、hExternalAgencies(local,state,nationalgovernment,emergencyresponders,regulators,etc.)EstablishEssentialCrisisCommunicationswithRelevantStakeholderGroupsEstablishandExerciseMediaHandlingPlansfortheOrganizationanditsBusinessUnits6Terms&Definitions-CrisisCrisis■Acriticalevent,w
6、hich,ifnothandledinanappropriatemanner,maydramaticallyimpactanorganization’sprofitability,reputation,orabilitytooperate.Or,anoccurrenceand/orperceptionthatthreatenstheoperations,staff,shareholdervalue,stakeholders,brand,reputation,trustand/orstrategic/businessgoalsofanorgani
7、zation.See:EventandIncident7DefinitionofaCrisis“Asituationthatputsyour organization’svaluesontrialinthe courtofpublicopinion”http://www.ipodsdirtysecret.comWilliamN.Curry PublicRelationsSocietyofAmerica8WhatisCrisisCommunication?Effectiveandmanagedcommunicationaboutaneventor
8、occurrencethatcanimpactpeople,organizations,andcommunities■Simple■Direct■Ho
