facebook商业模式分析(一个简洁精美的欧美商业)

facebook商业模式分析(一个简洁精美的欧美商业)

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时间:2018-07-13

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1、Facebook:the“socialmedia”revolutionAstudyandanalysisofthephenomenonParis,October3rd200703.10.2007–Facebookstudy2ThisworkislicensedundertheCreativeCommonsAttribution-NonCommercial-ShareAlike3.0Unportedlicense.Toviewacopyofthislicense,visithttp://creativecommons.org/licenses/by-nc-sa/3.0/orsendalette

2、rtoCreativeCommons,1712ndStreet,Suite300,SanFrancisco,California,94105,USA.03.10.2007–Facebookstudy3SummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion03.10.2007–Facebookstudy4

3、SummaryFacebook:keyfactsandfiguresFacebookrevenuemodelMeasuringsocialmedia:2businesscasesUniversitystudents:exchangeandcollaborateBloggers:communicateandgetfeedbackConclusion03.10.2007–Facebookstudy5HistoryInFebruary2004,FacebookwascreatedbyMarkZuckerberg(withDustinMoskovitz,ChrisHughesand2otherHar

4、vardstudents)Initially,themembershipwasrestrictedtostudentsofHarvardUniversity,andsubsequentlyexpandedtootherUSandCanadiancollegesthentoEuropeanandAsiancolleges(emailaddresseswith.edu)SinceSeptember11,2006,ithasbeenavailableforanyemailaddressglobally,buttheinterfaceisinEnglishonlyOnMay24,2007,Faceb

5、ooklaunchedtheFacebookPlatform(f8)whichprovidesaframeworkfordevelopers(anyone)tocreateapplicationsthatinteractwithcoreFacebookfeaturesAsofSept.25th2007,with42millionactiveusers,FaceBookisthesecondlargestsocialnetworkingsitegloballyafterMySpaceSource:Facebook03.10.2007–Facebookstudy••••6Thingsyoucan

6、doonFacebookKeepintouchwithyouroldfriendsandmeetnewonesPrivateandpublicmessagingoptionsKeeptabsonwhatyourfriendsdoviatheirNewsfeedFindformerschoolmatesusingthesearchfeatureUsergroupsletyoudiscusswithotherswhoshareyourinterestsKeeptheminformedaboutwhatyoudo•Updateyourstatus•Shareyourpictures,blogmes

7、sagesandvideos•PromoteeventsyouareorganizingorplanningtoattendAccessawealthofapplicationsmadeforallpurposes•Fun,interactiveapplications•Applicationsthatletyoupublishcontent(photos,videos,notes,…)•Applicatio

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