珍珠奶茶及各种茶饮系列创业计划书

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1、目录1.背景..............................................................51.1行业及产品分析................................................51.2发展趋势......................................................51.3市场调研......................................................61.3.1市场情况介绍....

2、...........................................71.3.2市场分析...................................................71.3.3顾客需求分析...............................................72.SWOT分析.........................................................82.1优势(S).............................

3、..........................82.2劣势(W).......................................................82.3机会(A).......................................................82.4威胁(T).......................................................83.公司执行概要3.1计划的基本框架..............................

4、..................93.2公司介绍......................................................93.3主要经营范围..................................................93.4管理团队......................................................93.5资金投入计划.................................................103.6投

5、资收益预测.................................................104.公司战略.........................................................104.1总体战略.....................................................104.1.1公司宗旨..................................................104.1.2经营目标..............

6、....................................104.1.3产品优势..................................................104.2发展战略.....................................................104.2.1早期计划..................................................104.2.2中、长期计划..................................

7、............115.市场营销策略....................................................115.1营销战略遵循的策略..........................................115.1.1产品策略..................................................115.1.2价格策略..................................................115.1.3广告策略....

8、..............................................125.1.4促销策略..................................................125.2具体策略...............