从品牌发展探究男式休闲服装设计

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3、丫}9否I耻黛W丫素丫壬橄辈'倍4n捧lfl-}k杯俘Xwu乐'al州丫案素体坏万走革幽涟拓皇C从品牌发展探究男式休闲服装设计中文摘要21世纪的时装呈多元化的发展趋势，随着人们生活水平和审美情趣的提高，一种轻松、简单的美成为了当今休闲男装的主流设计，形成了一种流行时尚。它既综合了人们的生活方式、共性与个性的审美要求，又满足了人们对男装产品整体风格和服饰文化的传达，从而达到了人与服装完美结合的效果。因此，对休闲男装设计的研究就具有现实的意义。本文主要以实证研究为主，从价值观、审美观的变化角度来分析休闲男装设计的美学意义。此外，又从品牌发展的角度总结出休闲男装设计发展的规律和趋势，从而为休闲男装设

4、计向更广、更深的方向发展提供理论依据。关键词：品牌发展男士休闲服装设计研究作者：陆宝荣指导老师：许星Investigatingthedesignofman'sleisurewearfromtheperspectiveofthebranddevelopmentAbstractThefashionabledressesin21thcenturypresentsdiversifieddevelopmenttrend.Aspeoplelivingstandardandaestheticappeal,akindofrelaxed,simplebeautybecamethemainstreamofmen'

5、scurrentrecreationaldesign,formedafashion.Itnotonlyintegratethewaypeopleliveandtheaestheticrequirementofuniversalityandindividuality,butalsomeettheintegralstyleandcostumecultureofthemen'sproducts,thusachievedthemessageandtheperfectcombinationofclothing.Therefore,thestudyofleisuremen'sdesignisofgreat

6、significance.Basedonempiricalresearch,andfromthevariouschangesofvalues，thispaperinquiresintoanalyzingtheaestheticmeaningofmen'sleisureweardesign.Inaddition,andfromtheperspectiveofbranddevelopment,thispapersummarizesthedevelopmentrulesofrecreationalmen'sclothingdesignforleisure,andprovidesawiderandde

7、eperdesigntheoreticalbasisforthedirectionofdevelopment.Keywords:BrandDevelopmentMen’sleisurewearDesignResearchWrittenby：LuBaorongSupervisedby：XuXing目录引言................................................