很值得借鉴的商业作品

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1、AnIntroductiontoSocialMediaforBusinessIsitjustafad?WheredoIstart?Where’sthemoney?WhatyoustandtogainCosteffectivemarketingBrandtrust&credibilityIncreasedcustomerloyalty/retentionWiderreachInsightintomarketopinionImprovedcollaborationIncreasedsales&profitabilityWhoam

2、I?MarketingDirectoratTonickMediaPrivate,Public,ThirdSectorclientsPublishersofBusinessCornwallCo-FounderofCornwallSocialMediaCaféLeadOrganiserofCornwallTwestivalsBackgroundinsales,marketingandmediaWhatisSocialMedia?“Mediadesignedtobedisseminatedthroughsocialinteract

3、ion,createdusinghighlyaccessibleandscalablepublishingtechniques.”WikipediaDefinitionor“...it’showpeopleread,discoverandshareinformation.”UnderstandingSocialMediaManytomanyRealtimeCommunityAuthenticConversationalSociological/TechnologicalUGCandCGMWho’susingSocialMed

4、ia?Graphiccreatedusinghttp://www.wordle.net/.TheTechnologySocialMediaPlatformsBlogsSocialNetworksWikiSitesFileSharingSitesSocialBookmarkingLiveStreamingVirtualWorldsAggregatorsCredit:BrianSolis,www.briansolis.comJESS3,www.jess3.comSomeStatisticsMorethan300mactiveus

5、ersMorethan150mlogoneveryday10m+usersbecomefansofPageseveryday27%arebetween25-3423%arebetween35-49FastestgrowingusergrouponFacebookis35+SomeStatistics77%ofactiveinternetusersreadblogs133m+blogsindexedbyTechnoratiWebsiteswithblogsachieve55%moretrafficSomeStatistics2

6、4muniquevisitorsTheaverageageofaTwitteruseris31Only16%ofusersunder25Reached10.7%ofactiveinternetusersinJuneSomeStatistics1newuserpersecond47mactiveusersExecutivesfromallFortune500companiesAverageearningsof$109k(Approx£68k)46%ofLinkedInusersareDecisionMakersHowareot

7、hersusingit?CaseStudy:BusinessCornwallWhere’sthemoney?CaseStudy:BusinessCornwallCaseStudy:UKNetWebWhere’sthemoney?CaseStudy:UKNetWebCaseStudy:UKNetWeb500%increaseinnewbusinessenquiriesthroughsocialnetworks2/3ofallenquiriesthroughsocialnetworksHigheraverageordervalu

8、esIncreasedreachMoreExamplesDell$3mSalesattributedtoTwitterTwestival£2,644raisedlocallySurfersAgainstSewageHundredsofnewmembers,increasedactivity