清吧策划案_图文

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1、“ONEDAY”静吧经营策划书学校：湖北工业大学学院：艺术设计学院班级：14广告1班姓名：张伊指导老师：张墨龙第30页目录 一序言.............................................................................................................................4二MI理念识别..............................................................

2、..................................................4名称选址......................................................................................................................4性质创立理念................................................................................

3、..............................4酒吧广告语...................................................................................................................4酒吧口号........................................................................................................

4、...............4行为基准………………………………………………………………….…………..4企业哲学………………………………………………………………………….…..4企业文化.......................................................................................................................4静吧文化..........................................

5、.............................................................................5公司核心服务...............................................................................................................5三BI精神识别.........................................................

6、.........................................................5周围环境调查…………………………………………………..…………………….5发展计划………………………………………………………………..…………….6经营范围……………………………………………………………………..……….6市场定位及市场分析..................................................................................

7、.................6清吧主题.......................................................................................................................6经营战略..................................................................................................................

8、.....6宣传策划………………………………………………………………………..…….7市场营销策划…………………………………………….…………………………..7.关系营销………………………………………….…………………………………..7证件办理..........................................................