应届生求职--面试攻略 案例真

《应届生求职--面试攻略 案例真》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。

1、www.dajie.com-中国最先进的大学生互动求职平台案例面世真题1:HELP!OURPROFITMARGINSARESHRINKING!Youaretheconsultanttoacompanythatproduceslargehouseholdappliances.Overthepastthreeyears,profitmarginshavefallen20percentandmarketsharehastumbledto15percentofthemarketfrom25percent.Whatisthesourceofthecompan

2、y'sproblems?Thisisanexampleofthetypeofquestionanundergraduatestudent(oranMBAstudentinanearlyinterviewround)mightreceive.Theinterviewerhasdoneyouthefavorofdefiningtheproblem-yourclientisinsomethingofaslump!Thisdialogueillustrateshowyou,theperspicaciouscandidate,mightdrilldownin

3、tothecoreofthewoesbesettingthefirm.You:Howwouldyoucharacterizethecurrentmarketplacefortheseproducts?Emerging?Mature?Interviewer:Theproductlineisconsideredmature.You:Howwouldyoucharacterizeyourmanufacturingprocessrelativetoyourcompetition?(You'relookingtoseeifthecompanyhasastra

4、tegicadvantage.)Interviewer:Canyoubemorespecific?You:Doyoubenefitfromanadvantageintechnology,economiesofscale,exchangerates,orothermanufacturingelementoveryourcompetition?Interviewer:Wehavenotupdatedourmanufacturingprocesssince1988.WemanufactureourproductsexclusivelyintheUnite

5、dStates.Asoneoftheoldestmanufacturersoftheseproducts,wehaveareliablecustomerbaseandagoodreputation.Asforprice,weareoneofthelower-pricedinthemarket,thoughnotthelowest.You:Doanyofyourcompetitorsmanufactureoverseas?Interviewer:OurnumberonecompetitorproducesallofitsappliancesinInd

6、onesia.(Here'syourclue-manufacturingoutsidethecountrysignificantlylowerscosts.)You:Itprobablysufficestosaythatsomeofyourdeclineinprofitcanbeattributedtotheincreasedcostsyouarefacingrelativetooldermanufacturingtechniquesandhighercostsassociatedwithmanufacturingdomestically.This

7、isespeciallytoxicinamaturemarketwhereconsumersaremostlyawareoftheproductcategoryandtheproductmaybeconsideredacommodity.(Acommoditymarketplaceisoneinwww.dajie.com68/68www.dajie.com-中国最先进的大学生互动求职平台whichcustomersmaketheirpurchasingdecisionslargelyonprice.Forexample,toiletpaperisl

8、argelyacommoditymarket,whereconsumersbuywhatever'sonsale.)Let