csr条件下企业公关的战略性调整

《csr条件下企业公关的战略性调整》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、CSR条件下企业公关的战略性调整7???;4?32006??12?o?????????z????JournalofshanghaiBusinessschoolNO.4OeC.VOI.72006Fh?7?V???1FgCSR?????n?7?V???????.???P?2???9????(?r???Y???????1?????a?E???r??200235)????:?????????????r???????a?g???7?V???u?????d?????3?????????f?v?a?????????????????a?????d???K????

2、?n?a?????b??????????5S?7?V?????V?A??5R???U???????.???P?????????-?0??????F4?m?W?????u???7?a?C?W??????F7?2???????????a?1???u???????p?????o???.?&?P?????r?z???p?5???3?w???4??????F7?????v?V??????F7???l?7?V???P?????????.???P????.???&?????o?1???u??F4???T??:?7?V?v?V?A???E???1

3、????:??70?.???P?????????????????T?J???7:A???P???????????N??:1637??324X(2006)??04??00??13??05??F7?V???????E??CSR????5S?7?V???v?V?A??5R(CorporatesocialResPonsibility?a????CRS)?????????a???&???????O???????a???6?????a???6????F4Swaen??Maignan(2000)X??1???????X?P?????a?????v?g?

4、??????????C???J???a????1?E?N?????????U????????;???????C???t?????????v?V?A???????????1???????Y?d???????????????????a????1?EETI??5S?l???V?C?[5R????????????F4???N?a?????7?V???v?V?A???????a?7?V???f???&?????0?????????????????????h?????????????????n??F4?7?V???1?6???v?g???????a?

5、7?V???v?V?A???d???9?????????5???h?a???????;???7?V???v?????J?N?a???6?????v?V?U?3??????????F7?g?v?V???????????y??F7???f?7?V?u???P?y???????6???????A???????????Z?????????5F4?a???&??????(??swaen??Maignan?a2000)?C?????a?7?V???????1????F7????????F7?????y???????f?7?V?u???P?y?????

6、??6???????A?????u???7?V?v?V?A???????h???5???????????????o?1?PF4?8?9Mai??an&Ferrelletal(1999)X??U?????????1?7?V???v?V?A????????5S???????????9?0???y???????6???????7?V??(?????a?c????)????F7????F7???????K?????????A??5RF4Carmn(1979)X??????a?7?V???v?V?A???u??????F7??????F7?????

7、??????K?????????a???w???u?v?V?A???3???7?V???a???????&:(1)?b?????v?V?U?????????????l???????????y??(?????A??);(2)????????(?????A??);(3)?????o?????????!?????????C(?????A??);(4)???7?V?????????E???v???????y?????????)?T(?K???A??)F4???&???????????v???7?V???v?V?A???f?????Y?V?

8、??d???????????Z?????a?a???????????????b?7?V?f???0???y???????6???????