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1、OURGROUP—REDBACKGROUND:Primarily,Toyodacompanyconcentratedoncottonocracy.Intheearly1990sKiichiroToyodaawokebeforehevisitedachievementsofindustryrevolution,thenhechangedcompany’snamecalledToyota.Hedecidedtodevelopanewfield——manufacturecars.SWOTANALYSISECONOMICFACTORSTheabundantcap
2、ital.(thefactoryownscapital12millionyen,equipment,employees33005000people)1940sbecauseofthesecondworldwar,Japaneselong-termdidbattlesothatledtoslowdevelopmentofdomesticeconomy.Before1940sdomesticeconomicrecoveried.In1948,theJpanesebeguntocarryoutdeflationpolicyresultinseriousecon
3、omicrecession.Whenthecompanyontheedgeofbankruptcy.thankstothebankofJapaninprovided2billionyeninfinancingandthetoyotaavoidedthecollapseoffortune.1950sbreakingoutKoreanwar,Americaneedalotoftrucks,Toyotaobtainedfromthisone.InthesameyearCOROLLAwascraeted,itwaspopularinthemarketofdome
4、sticEuropeandAmercia,inordertomeettheneedofthemarket,Toyotadecidedtobuiltnewfactoriesinotherplaces,impovingprofitsdramaticly.1970sto1980sGDPgrew3.4%,percapitaincomeincreased3.6timesAfter1990sToyotaestabulishedfactoryinAsia,especiallyinChina,itmadethemhadahugemarket,rapidincreasei
5、nprofits.In1993,thetotalsaleswas852.83billion,rankingfifthworldindustrycompany.Annualproductionofautomobile445millionvehiclesintheworld,tookofthecarmarket9.4%.In2006,Toyotasalesfor880.8millionvehicles.Now,Toyotahavebeenbecometheworld'sthird-largestcarmanufacturingcompany.THREATS1
6、940s,AmericaandEuropeanautomobilemanufacturingfactoriesproductedbigemissionscarswhichwerebrooming.Japanesehadtoproductedsmallemissionscars.(But,aftertheOilwaritbecametheadvantagetoToyota)Japaneseindustrylaborproductivityonlytookone-ninthtoone-eighthofAmericanindustriallaborproduc
7、tivity.Thiswasjusttheaverageproductivityofindustrialsectors,JapaneseautomanufacturinglaborproductivitywasfurtherfromAmerica.Thegovernmentorderedstopproducingcars.ExhaustemissionfromJapanese1948,toyotaSAtypeofcar，buttheydidn’tconsiderthecostsofthistapes,sothecompanyontheedgeofbank
8、ruptcy.TheyhadtostopproducingSAtypeofcar
