爱老老年服务有限责任公司创业策划书

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1、爱老老年服务有限责任公司爱老老年服务有限责任公司创业策划书学院年级：国际商学院2011级团队成员：马旭龙11712人力资源管理姜路霞11712人力资源管理陈美11712人力资源管理邹宜吟11710市场营销陈明11714财务管理第26页共23页爱老老年服务有限责任公司目录1.执行摘要········································41.1.公司描述···································41.2.市场·······································41.3.投资与财务···

2、······························41.4.组织与人力资源·····························52.项目背景········································52.1.行业背景···································5第26页共23页爱老老年服务有限责任公司1.1.服务概述···································63．市场分析·······································73.1．SWOT分析·

3、································73.2.目标市场细分································83.3．目标市场选择································84.公司战略········································84.1．总体战略····································84.2第26页共23页爱老老年服务有限责任公司．发展战略····································85.市场营销··

4、······································95.1.消费者分析··································95.2.服务项目整合·······························105.3.营销策略组合·······························136.财务分析········································156.1.项目固定资产投资估算·······················156.2.销售额预测···················

5、··············15第26页共23页爱老老年服务有限责任公司6.3.经营成本及经营费用·························166.4.收益表及现金流量表·························177．管理体系······································187.1.公司性质···································187.2.组织形式···································197.3.部门职责························

6、···········198.人员招聘管理···································198.1.第26页共23页爱老老年服务有限责任公司各时期团队补充····························198.2.运作模式···································208.3.创新机制··································219.风险评估·······································219.1.风险类型·····················

7、·············219.2.解决方案··································2210.风险资本的退出································23第26页共23页爱老老年服务有限责任公司1.执行摘要1.1.公司描述我国是世界上老年人口最多的国家之一，老年人口基数大，增长速度快。据预测，从2011年到2015年，全国60岁以上老年人将由1.78亿增加到2.21亿，平均每年增加老年人860万；老年人口比重将由13.3%增加到16%，平均每年递增0.54个百分点。据天津市第五次人口普查快速汇总资料显示，自19

8、90年至2000年65岁