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1、西安邮电大学毕业设计（论文）外文文献翻译学院：经济与管理学院专业：市场营销班级：营销0802学生姓名：薛春林导师姓名：欧晓华职称：讲师起止时间：2010年12月20日至2011年6月20日英文原文OverviewofbusinessmodelAbusinessmodeldescribestherationaleofhowanorganizationcreates,delivers,andcapturesvalue[1](economic,social,orotherformsofvalue).Theprocessofbusinessmodelconstructionispartof
2、businessstrategy.Intheoryandpracticethetermbusinessmodelisusedforabroadrangeofinformalandformaldescriptionstorepresentcoreaspectsofabusiness,includingpurpose,offerings,strategies,infrastructure,organizationalstructures,tradingpractices,andoperationalprocessesandpolicies.Theliteraturehasprovide
3、dverydiverseinterpretationsanddefinitionsofabusinessmodel.Asystematicreviewandanalysisofmanagerresponsestoasurveydefinesbusinessmodelsasthedesignoforganizationalstructurestoenactacommercialopportunity[2].Furtherextensionstothisdesignlogicemphasizetheuseofnarrativeorcoherenceinbusinessmodeldesc
4、riptionsasmechanismsbywhichentrepreneurscreateextraordinarilysuccessfulgrowthfirms[3].Wheneverabusinessisestablished,iteitherexplicitlyorimplicitlyemploysaparticularbusinessmodelthatdescribesthearchitectureofthevaluecreation,delivery,andcapturemechanismsemployedbythebusinessenterprise.Theessen
5、ceofabusinessmodelisthatitdefinesthemannerbywhichthebusinessenterprisedeliversvaluetocustomers,enticescustomerstopayforvalue,andconvertsthosepaymentstoprofit:itthusreflectsmanagement’shypothesisaboutwhatcustomerswant,howtheywantit,andhowanenterprisecanorganizetobestmeetthoseneeds,getpaidfordoi
6、ngso,andmakeaprofit.[4]Businessmodelsareusedtodescribeandclassifybusinesses(especiallyinanentrepreneurialsetting),buttheyarealsousedbymanagersinsidecompaniestoexplorepossibilitiesforfuturedevelopment.Also,wellknownbusinessmodelsoperateasrecipesforcreativemanagers.[5]Businessmodelsarealsoreferr
7、edtoinsomeinstanceswithinthecontextofaccountingforpurposesofpublicreporting.Overtheyears,businessmodelshavebecomemuchmoresophisticated.Thebaitandhookbusinessmodel(alsoreferredtoasthe"razorandbladesbusinessmodel"orthe"tiedproductsbusines
