ibdp地理课程简介

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1、IBDPBusinessManagementIBDP商业管理IBDP商业管理课程简介1.IntroductionofIBDPGeographyIBDP商业管理课程介绍Introduction:Businessmanagementstudiesbusinessfunctions,managementprocessesanddecision-makingincontemporarycontextsofstrategicuncertainty.Itexamineshowbusinessdecisionsareinfluencedbyfactorsinternalande

2、xternaltoanorganization,andhowthesedecisionsimpactuponitsstakeholders,bothinternallyandexternally.Businessmanagementalsoexploreshowindividualsandgroupsinteractwithinanorganization,howtheymaybesuccessfullymanagedandhowtheycanethicallyoptimizetheuseofresourcesinaworldwithincreasescarcit

3、yandconcernforsustainability.介绍：商业管理研究在当下战略不确定环境下的业务职能、管理过程和决策。它探讨了经营决策的内外部影响因素，以及这些决定是如何影响到其内外部利益相关者。商业管理也探讨个人与团体在组织内的互动，成功的管理，以及优化增加稀缺资源的利用和关注世界的可持续性。Belongingto:Group3(Individualandsocieties)所属类别：第三组（人类与社会科学）2.GeographySLSyllabusoutline商业管理（SL标准水平）教学大纲SyllabusTeachinghours教学大纲教学时长（

4、小时）Unit1:BusinessOrganizationandEnvironment1.Introductiontobusinessmanagement2.Typesoforganizations3.Organizationalobjectives4.Stakeholders5.Externalenvironment6.Growthandevolution401单元：商业组织和环境1.商业管理学科介绍2.组织的类型3.组织目标4.利益相关者5.外界环境6.增长与发展40Part2:HumanResourceManagement1.Functionsandevol

5、utionofhumanresourcemanagement2.Organizationalstructure3.Leadershipandmanagement4.Motivation152单元：人力资源管理1.人力资源管理的只能和演化2.组织结构3.领导与管理4.激励制度15Unit3:FinanceandAccounts1.Sourcesoffinance2.Costsandrevenues3.Break-evenanalysis353单元1．财务来源2．成本和收入3．盈亏平衡分析353/3IBDPBusinessManagementIBDP商业管理1.Fin

6、alaccounts2.Profitabilityandliquidityratioanalysis3.Cashflow4.Investmentappraisal1．财务会计2．盈利能力和流动性3．现金流4．投资评价Unit4:Marketing1.Theroleofmarketing2.Marketingplanning3.Marketresearch4.ThefourPs–product,price,promotionandplace5.E-commerce354单元：市场营销1.营销的作用2.营销策划3.市场调查4.四P：产品，价格,促销和渠道5.电子商务3

7、5Unit5:OperationsManagement1.Theroleofoperationsmanagement2.Productionmethods3.Location105单元：运营管理1.运营管理的作用2.生产方法3.定位10Internalassessment15校内考察15Totalteachinghours150总学时1501.Assessmentoutline-SL考试大纲Assessmentcomponent考察方式组成Testtime考试时间Mark分数Weighting所占比例Paper1Basedonacasestudyissuedina

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