休利特帕卡德营销分析

《休利特帕卡德营销分析 》由会员上传分享，免费在线阅读，更多相关内容在工程资料-天天文库。

1、休利特帕卡德营销分析----代写thesis论文-->下面将分析休利特·帕卡德（HP）在移动技术行业的运作情况。在这个问题上，将运用PESTEL框架以及波特五力框架。休利特帕卡德在170多个国家工作。跨国企业可以通过政府的主要影响。同时也能够改变税率或征收进口关税。也有政治风险定义为“可能会引起剧烈的变化，政治力量在一个国家的商业环境”。在移动技术产业经济因素要考虑通货膨胀率，消费者的可支配收入，以及失业水平。移动技术的产品，如智能可以被看作是一个奢侈品。随着全球经济衰退从2007到2009发生，市场仍在复苏，可用于这些奢侈品的可

2、支配收入减少了。消费者态度的改变可以影响企业策略，部分产品变得越来越时尚，移动技术产业必须成为潮流的变化敏感。文章已经写的预测有一个智能来取代在不久的将来PC的可能性。ThefolloHeobiletechnologyindustry.Inthisquestionthatauthoreeorethan170countries(Hescanbemajorlyimpactedbygovernments,poseregulations.ellahietal2005,p.37).Thereisalsopoliticalriskdefine

3、das"thethelikelihoodthatpoliticalforcesent"(RobockandSimmonds1989p.378)ascitedby(Mellahietal2005,p.43).(E)conomicellahietal2005,p.44).Mobiletechnologyproductssuchassmartphonescanbeseenasaluxuryproduct(BrassingtonandPettitt2006,p.57).ellahietal2005,p.47)eproductsbeingl

4、essfashionable,themobiletechnologyindustrymustbeesensitivetochangingtrends.ArticleshavebeenartphonestotakeoverfromthePCinthenearfuture(Betaneobiletechnologyindustryisafastmovingadeavailableinpublicplaces,suchastheLondonUnderground(BBC2011)(E)nvironmentalEnvironmentali

5、ssueshavebeeamoreincreasingconcerninrecentyears(BassingtonandPettitt2006).Thisincludesthemobiletechnologyindustry.paniesareputundermorepressuretoadoptcorporatesocialresponsibility.ThereisalsotheneedtofolloentallapleinEurope(EuropeanEnvironmentalLaobiletechnologyindust

6、ryhasmanylegalfactorstheymusttakeintoconsideration.Thiscanincludelaonopolies,impactingonanacquisitionormerger.Aswellasfina-->ncialregulationsandemploymentlaustalsobeaeobiletechnologyindustry,thisisduetomanyobstaclesthatarkethavealreadyestablishedtherebrandnames,(Hubba

7、rd2004,p.35)anyneslikeHeobilephonemarketbeingat￡15,466millionin2010(Mintel2011).1.2.2ThethreatofsubstitutesTherearefeobiletechnology,ainonebeingPC's.Theseactasasubstitutetomobiledevicessuchasbooksorlaptops,andtheAppleiPad.1.2.3Thepoobiletechnologymarket.Thisisdoersare

8、abletosberpetitorsintheindustry.1.2.4Thepoarketplace.Thisisduetotherebeingfeanufacturethepartsrequiredthemselves,thereforeHe