本科毕业设计论文--宠爱有家宠物医院创业计划书.doc

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1、宠爱有家创业计划项目名称:宠爱有家宠物医院创业计划所属院校：安徽科技学院指导老师：成员：目录第一章创业计划概要···················································11.1公司名称及创业团队简介：············································11.2主要产品与业务：····················································11.3创业主要发展战略：·················································

2、·11.4市场机遇和竞争环境：················································11.5投资与财务：························································2第二章产品和服务·····················································22.1产品背景：·························································22.2产品具体内容和服务：·····················

3、···························32.2.1产品类别：·····················································32.2.2服务类别收费：················································32.2.3服务宠物类别：················································42.3目标顾客：··························································42.4产品的竞争优势：

4、····················································4第三章市场分析·······················································43.1行业及市场：························································43.1.1行业前景：·····················································43.1.2市场规模及增长趋势:·······························

5、·············5第四章营销计划·······················································64.1产品策略：··························································64.2价格策略：··························································64.3广告与促销策略：····················································64.3.1广告促销：·······

6、·············································64.3.2实体店促销：··················································64.3.3建立公司网站：················································64.3.4成本预算：····················································7第五章运营计划·····················································

7、··75.1营业地选址布局：····················································75.1.1选址决策：·····················································75.2服务流程和实施的方法技术：··········································85.2.1服务流程：················································