中美跨境电商平台企业使命陈述的体裁对比分析

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1、中美跨境电商平台企业使命陈述的体裁对比分析----商务英语论文-->CHAPTERONEINTRODUCTION1.1ResearchBackgroundTheemergenceandpopularizationofthee-mercehasmadegreattransformationtotheinternationaleconomicandsociallandscapeanTing-PengLiang,2006).E-merceisaboutusingputeration(McKayandMarshall,2004).Thenatureofe-mercemakestradeonth

2、einterbeemoreconvenientandefficient.Theimmensebenefitse-mercebringsmakeanincreasingnumberofenterprisesexpecttogetmorebenefitsfromthisoceanoffortune.Ofcourse,Chinesee-mercebusinessesarenoexceptiontothistrend(RamakrishnanRamanathan,UshaRamanathanHsieh-LingHsiao,2012).Afterthefinancialcrisishitin20

3、08,thetraditionalforeigntradeindustryhassufferedaconstantdoportandexportgroanysmallandmediumenterprises.Onthecontrary,electronicmerceoffersunprecedentedopportunitiestobothdevelopinganddevelopedcountries(NurayTerzia,2011).Ason-linechannelsarebeingincreasinglyconvenientandavailableforbusinessorean

4、dmoreconsumerschoosetopurchaseoncross-bordere-merceplatforms,thecross-bordere-mercehasmaintainedgooddevelopmentmomentumbecauseoftheadvantageslikeloargins.Moreandmoreoverseasbusinessistransactederceplatforms......................1.2RationaleAsmentionedabove,asanemergingindustryinChina,thee-mercei

5、ndustryrevealsmanyproblemsthatneedtobeimprovedinordertokeepupissionstatementisacriticalpart.Meanissionstatementhasraised -->;manyenterprises’concernaboutthequalityofthemissionstatement.Sincemostoftheresearchesonmissionstatementareconductedfromtheperspectiveofeconomicsandmanagement,itissionst

6、atementbybiningthemanagementtheoryandthegenreanalysistheoryinordertoprovidesomeimplicationtoimprovethequalityofthemissionstatementotivatestheauthortochoosethisresearchtopic.Thisresearchhasboththeoreticalandpracticalsignificance.Theauthorakecontributiontotherangebroadeningofthegenrestudy.Thecurre

7、ntstudyonlinguisticshasextendedthestudyofgenrebeyondtheliterarydomain,forexample,moreandmoreresearchtargetshavetransferredintothebusinessfield.ThebusyinternationaltrademakestheuseofEnglishasalinguafranca(ELF)forbusinessinChi