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1、andaudiencescontributedalottothedisseminationofFengShenYanYi.Chapterthree:ItexplainsthereasonsofthewidedisseminationofFengShenYanYi.Thefourmajorreasonsarepolitical,economic,culturalandaudiences’factors.Theculturalfactorincludestheliteraturetraditionelement,scholars’propagandaelement(ext
2、ernalculturalelement)andthetext-selfelement(internalculturalelement).Thetext-selfelementincludesthreeaspects:strangeandillusorygrowsperceptibly,theinterestattackstheaudiences’heartsandtheinstructionandenlightenment.Thisisthemostprimaryelementandisalsothisthesis’ssecondluminousspot.Chapt
3、erFour:Itmainlyillustratesthedissemination’sthegreatinfluenceofFengShenYanYi.Itsummarizesspecificinfluence,suchasitsinfluenceontheliterature,onthepeople’slifeoflatergenerationsanditsinfluenceabroad.Thisthesishasmainlyutilizedmethodsoftextualcriticismscience,thestatisticsandmediastudies,
4、hasdonemuchresearchintothetextproductionanddisseminationofFengShenYanYiintheMingandQingDynasties.Throughtheresearch,itdrawsthefollowingconclusions:First,FengShenYanYihastheattributeofhistoricalgodsanddevils’romancenovelbynature;Second,thenovel’sCreationprocesshasexperiencedacomplexandpr
5、ogressiveprocess,itiscreatedinthewayof“rollingsnowball”,justlikethecreationoftheRomanceoftheThreeKingdoms,HeroesoftheMarshes,JourneytotheWest,itbelongstothetypeofgenerationaccumulationnovels,butithasitsindividualitycharacteristicinthetextproduction;Third,FengShenYanYiismainlydisseminate
6、dbythreekindsofmediaintheMingandQingDynasties,itsdisseminationhasexertedcertainrecognizableandeducationalvalueandaestheticandentertainingvalueforpeople;Fourth,itwasdisseminatedverybroadly,whichhasvariousreasons,suchaspoliticalfactor,economicalfactor,culturalfactorandaudiences’factor;Fif
7、th,ithasexertedgreatinfluenceoverthelattergenerations,manifestingitsgreatliteraturevalue,folklorevalueandcrossingculturaldisseminationvalue.[Keywords]FengShenYanYi;CreationProcess;DisseminationIV引言许仲琳[1]的历史神魔演义小说[2]《封神演义》[3]自明代后期[4]诞生以来,一直受到人们的喜爱,像姜子牙、杨戬、哪吒、狐狸精妲己的故事可谓家喻户晓,妇孺皆知