广告英语的语言特色论文

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1、广告英语的语言特色论文摘要广告，顾名思义就是广而告之。作为一种宣传和传播信息模式，广告的作用不容忽视，因为它不仅只是一种说服顾客进行消费的技巧，更重要的是，它已逐渐成为社会交流的必须手段之一。本文通过对大量英语广告实例进行分析，并参照国外著名广告人GuyCook等的理论，详细剖析了广告英语的语言特点。广告在我们今天的社会几乎是无孔不入.freelittinginformation,advertising’sroleconnotbeunderestimatedbecauseitisnotonlyanartfultechniqueinpersuadingpeopletobuy,butalsogr

2、aduallyhasbeeamustforsocialmunicationentofsocietyandeconomy.ThepurposeofthispaperistostudythelinguisticfeaturesandsociologicalfeaturesofadvertisingEnglish,inthehopetohelpcopyemarketsintheircreatingprocess.Noittingmediainmanyforms:neagazine,TV,radioaspleanddirect,distinctfromthecharacteristicsofothe

3、rdiscourses.ThusananalysisonthelinguisticfeaturesofadvertisingEnglishinthelinguisticfieldisstances,astudyonthelinguisticfeaturesofadvertisingEnglishentsandstylistics,theprecisebalanceofinedbythecreativeconceptandthemediumused,butthebinationofimagesandakesupthelanguageofadvertising.Thethirdchapterst

4、artsfromthetheoriesinsyntax,lexicology,.freelthepreviouschapterthirdandexplorestheeffectoftheadvertisingEnglishasaonestlanguagecouldconvey.ByexposingthevarioustechniquesadvertisershaveemployedintheirindconsumersthatadvertisingEnglishisgraduallyattainingthenegativeandambiguousroleinguidingpeopletobu

5、y.Keyentcouldhavesummedupthecharmofadvertisementthanented.Ashehassaidadvertisementasaliteraryformisthemostexciting,themostarduousliteraryformofall,andthemostpregnantincuriouspossibilities.Inhismentheassertedadvertisementisaliteraryformandthecopyind.Butallinall,akesitunique?1.1HistoryofAdvertisement

6、Advertisementemergedfromthebofmodityproductionandexchange.Theconditionfortheexistenceofadvertisingis“atleastasegmentofthepopulationmustliveabovethesubsistencelevel”.eanemoreandmoreimportantintheindustrialmarket.Thegreatbreakthroughforadvertisingcameonlyinthelatenieenthcentury.Technologyandmass-prod

7、uctiontechniquesorefirmstobeabletoturnoutproductsofroughlythesamequalityandatroughlythesameprice.Thisbroughtonacrisisofover-productionandunderconsumptioneantthatthemarketneededtobestimulatedbyadvertising.At