at_kearney_-_bu_strategy_training_program_v12_workbook

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1、BusinessUnitStrategyTrainingProgramExerciseworkbookContentsGeneralinformationandinstructionsExercisesforModuleI:IdentificationofthekeyissuesoftheengagementStrategyliteraturereview:IntroductionandinstructionslidesExercisesforModuleII:Structureanddynam

2、icsoftheindustryExercisesforModuleIII:CharacteristicsanddynamicsoftheindividualcompaniesExercisesforModuleV:DefinitionandevaluationofstrategicalternativesSolutionstoselectedexercisesFeedbackformsContentsGeneralinformationandinstructionsExercisesforMo

3、duleI:IdentificationofthekeyissuesoftheengagementStrategyliteraturereview:IntroductionandinstructionslidesExercisesforModuleII:StructureanddynamicsoftheindustryExercisesforModuleIII:CharacteristicsanddynamicsoftheindividualcompaniesExercisesforModule

4、V:DefinitionandevaluationofstrategicalternativesSolutionstoselectedexercisesFeedbackformsGeneralinformationandinstructionsPurposeoftheexerciseworkbookTestandreinforcethetechniquesandframeworkstaughtinthecourseStimulateclassroomdiscussionanddebateServ

5、etoguideexercisesandtostructurepresentationsStructureoftheexerciseworkbookFoursectionsthatcorrespondtocourseModulesI,II,IIIandV*withthefollowingcasescorrespondingtoeachmoduleModuleI-TheBigKahuna(graphitefly-fishingrods)ModuleII-TheU.S.AirlineIndustry

6、ModuleIII-ColaWarsContinueModuleV-OilandgasindustryEachsectioncontainsthefollowinginformationandpracticematerialsDetailedinstructionsthatpertaintothespecificsectionBusinessbriefExercisesthatcorrespondtomostofthetechniquesandframeworkstaughtinthatmodu

7、leOnesectionthatpertainstothestrategyliteraturereview(behindtabthree)Onesectionthatcontainssolutionstoselectedexercises(issueanalysis,mission/visionandstrategicplanningframework)(behindtabseven)Onesectionthatcontainscoursefeedbackforms(behindtabeight

8、)HowtousetheexerciseworkbookReadthedetailedinstructionsReadthebusinessbrieforcaseCompletetheassignedexercise,whichwillrefertotheprecedingbusinesssituationStructurethesolutioninthesameorsimilarformattotheoneshownonthequestionpageWorkinteamsasstatedint