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ID:10059511
大小:925.50 KB
页数:83页
时间:2018-05-12
《at_kearney_-_bu_strategy_training_program_v12_workbook》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、BusinessUnitStrategyTrainingProgramExerciseworkbookContentsGeneralinformationandinstructionsExercisesforModuleI:IdentificationofthekeyissuesoftheengagementStrategyliteraturereview:IntroductionandinstructionslidesExercisesforModuleII:Structureanddynam
2、icsoftheindustryExercisesforModuleIII:CharacteristicsanddynamicsoftheindividualcompaniesExercisesforModuleV:DefinitionandevaluationofstrategicalternativesSolutionstoselectedexercisesFeedbackformsContentsGeneralinformationandinstructionsExercisesforMo
3、duleI:IdentificationofthekeyissuesoftheengagementStrategyliteraturereview:IntroductionandinstructionslidesExercisesforModuleII:StructureanddynamicsoftheindustryExercisesforModuleIII:CharacteristicsanddynamicsoftheindividualcompaniesExercisesforModule
4、V:DefinitionandevaluationofstrategicalternativesSolutionstoselectedexercisesFeedbackformsGeneralinformationandinstructionsPurposeoftheexerciseworkbookTestandreinforcethetechniquesandframeworkstaughtinthecourseStimulateclassroomdiscussionanddebateServ
5、etoguideexercisesandtostructurepresentationsStructureoftheexerciseworkbookFoursectionsthatcorrespondtocourseModulesI,II,IIIandV*withthefollowingcasescorrespondingtoeachmoduleModuleI-TheBigKahuna(graphitefly-fishingrods)ModuleII-TheU.S.AirlineIndustry
6、ModuleIII-ColaWarsContinueModuleV-OilandgasindustryEachsectioncontainsthefollowinginformationandpracticematerialsDetailedinstructionsthatpertaintothespecificsectionBusinessbriefExercisesthatcorrespondtomostofthetechniquesandframeworkstaughtinthatmodu
7、leOnesectionthatpertainstothestrategyliteraturereview(behindtabthree)Onesectionthatcontainssolutionstoselectedexercises(issueanalysis,mission/visionandstrategicplanningframework)(behindtabseven)Onesectionthatcontainscoursefeedbackforms(behindtabeight
8、)HowtousetheexerciseworkbookReadthedetailedinstructionsReadthebusinessbrieforcaseCompletetheassignedexercise,whichwillrefertotheprecedingbusinesssituationStructurethesolutioninthesameorsimilarformattotheoneshownonthequestionpageWorkinteamsasstatedint
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