商业道德：一个以营销伦理为中心的文献

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1、毕业论文（设计）文献翻译题目：营销竞争道德失范对企业品牌信任的影响研究一、外文原文标题：BusinessEthics：ALiteratureReviewwithaFocusonMarketingEthics原文：PositivestudiesWokutchandFahey(1981)identifyanumberofmethodsusedinethicalresearch:1.Theutilizationoflaboratoryexperimentsandbusinessgamesimulationsinwhichunethicalbehaviorismeasured.T

2、hismethodallowstheresearchertomeasuretheinfluenceofvariousfactorssuchasbusinessexperience,ageandcompletionofabusinessethicscourse.OneexampleoftheuseofthismethodologyisthestudybyHegartyandSims(1978)inwhichtheymeasuredtheeffectsofpotentialrewardsandpunishmentsonstudentspayingkickbacksinsimu

3、latedbusinesssituations.2.Expostfactoresearchinwhichactualethicaldecisionsituationsarereconstructed.Suchanapproachpermitsthestudyofreallifesituations.Some~researchershaveavoidedthislineofresearchbecauseofitsproblemofgettingaccurateandcompleteinformation.3.Participantobservationapproach,wh

4、ichpermitstheresearchertoobservebehaviorsastheytakeplaceandtheninfercauseandeffectrelationships.Unfortunately,thisapproachisseldomusedbecauseofproblemsinvolvedingainingaccesstoorganizations.4.Thesurveyresearchapproachinwhichsubjectsreportontheirownethicalbehaviorandbeliefs.Themajorityofin

5、strumentsusedincollectingethicaldatautilizesomeformofscenariospresentingsomeethical/unethicalsituationtowhichthesubjectshavetoreact.Theuseofscenarios,accordingtoFritzscheandBecker(1982),allowsonetoinjectagreateramountofbackgroundinformationanddetailintoanethicallyquestionableissue.Scenari

6、osthereforearethoughttoelicitahigherqualityofdatainthistypeofresearchthanispossiblefromsimplequestions(AlexanderandBecker,1978).Scenariosand"paperandpencil"questionnaireshavebeentraditionallyusedinethicsresearch,becausetheycan"createdilemmasthatcaninducerespondentstorealisticallymodifythe

7、irchoicesofalternativesinagivensituation"(Vitell,1986).Scenarios,inaddition,caninducetherespondenttoexperience"thetaskasaproblemandmustthereforedosomefreshthinking"(GibbsandWidaman,1983,p.13).FritzscheandBecker(1983)usedscenariosthatpresentedvarioustypesofethicaldil