商务英语阅读 试题及答案

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1、祝您学业、事业成功！商务英语阅读试卷（课程代码5439）I.Translatethefollowingwordsorexpressions.A.TranslatethefollowingintoChinese.1.C.P.I.(consumerpriceindex)2.monopoly3.parvalue4.IPO(initialpublicoffering)5.financialinstitution6.incomefunds7.GNP(grossnationalproduct)8.productionline9.C.I.F.(cost

2、,insuranceandfreight)10.boardofdirectors11.registeredcapital12.F.OB13.circulatingfund14.CleanBill15.publicrelations16.redchips17.bankaccount18.governmentbond19.GDP(grossdomesticproduct)20.billofexchange21.premium22.commission23.durablegoods24.savingsbond25.stockexchange26

3、.mutualfund27.marketshare28.productmix29.LettersofCredit(L/C)30.incomestatement31.retailer32.stockmarket33.tangibleproduct34.productline35.currentassets36.installment37.Hshares38.inventory39.commonshares40.preferenceshares41.netasset42.bearerbond43.stockcertificate44.prom

4、issorynote45.policyholder46.insurancepolicy47.middleman48.publicity49.massselling50.targetreturnB.TranslatethefollowingintoEnglish.51.信用证52.营销组合53.风险资本54.普通股55.索赔56.资产57.直销58.保险单59.促销60.购买力61.有限责任公司62.预算63.固定资产64.证券交易所65.汇率66.物流67.佣金68.折旧69.客户服务70.红利71.面值72.市场细分73.流动资产74.

5、公共关系75.净收入76.合同77.优先股78.人寿保险79.债券80.有限责任81.保险82.净资产83.退货84.集装箱85.汇票86.期初存货87.股东88.离岸价89.电汇90.债券持有者91.电话销售92.垄断93.定价94.盈亏平衡点95.购买力96.投资经纪人97.营销组合98.利率99.收入保险100.保险费II.Choosethebestanswertofillintheblanks.1.Thebuyingofproductsonwhichwehavebeenpre-solethroughadvertisingiscal

6、led______.A.rationalbuyingB.emotionalbuyingC.reflexbuyingD.impulsebuying2.WhichofthefollowingisNOTacommonformofpaymentinforeignbusinesstransactions?A.ChequeB.CashC.BanktransferD.Asightbill学习提升能力第46页(共46页)知识改变命运祝您学业、事业成功！3.Acleanbillis______.A.aspotlessbillB.abillthatisnot

7、accompaniedbyshippingdocumentsC.anunusedbillD.aninvalidbill4.Ifcompetitorsgettogethertoraiseorlowerprices,thisactis______.A.pricediscriminationB.deceptivepricingC.resalepricemaintenanceD.pricefixing5.Whichofthefollowingbelongsto“MarketingMix”?A.LaborforceB.MachinesC.Mater

8、ialsD.Promotion6.Whatdoyouthinkisthestrengthofpublicity?A.BeingflexibleB.AvoidingmediacostsC.Sav