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1、南昌大学硕士学位论文推进传统中药产业现代化的研究姓名:邱江峰申请学位级别:硕士专业:企业战略管理导教师:谌怡庆20071223ABSTRACTTorealizethemodernizationofthewholeChinesemedicineindustry,weshouldendeavortoachievetheprogressesinthreeaspectsoftheChinesemcdidnetheorylevel,themanufactureindustryandthemacroregulationsmanagement.Wit
2、hthelimitatjonofreseaichconditions,thispaperconcentratesonlyonhowtodevelopthemanufactureindustry,withtheinclusionofthefactorscouldbecontrolledbythemostChinesemedicinecompanies.TheresearchbeginswiththeanalysisofChineseMedicineindustrycompetitiveconditions,includingthestre
3、ngths,weaknesses,opportunitiesandthreats.ITicemphasishasbeengiventothediscussionofweaknesses.Inthefollowingpaxts,theauthornotonlyreviewsthegovenuneatregulationsandpoliciesregardingthedevelopmentofChineseMedicineindustry,butalsoforecastthefixturetrendsofthemacropoliciessu
4、pportingtheindustry.Then,theresearchfocusesonsuchfactore,Underthecontrolofthemostcompanies,astheoperatingconcept,MethodsofR&D,marketingmeasures,acquisitionandmergerapproaches,protectionsofpropertyrightsandtheestablishmentoftheguild.Ofcourse,therearestillmanyotheraspectsc
5、oncerningtheindustrydevelopmentasthee,manufactoiystandardsandsoon.Becausefortheindustrytheserelatedtotheoperativelevel,commoncharacteristicorbeyondtheiabilities(governmentactions),theauthordidn'tspendmuchspaceonthem.However,therelatedregulations,casesaboutthesucceededcom
6、paniesandtheofwelldevelopedwesternchemicalmedicineindustryThroughtheanalysisdescribedabove,itisbelievablethatthisresearchcoulddefinitelyhelpthecompaniesformmorecompetitivedevelopmentStrategiesaiid^asaresult,wellaidthemodernizationoftheChineseMedicineindustryin学位论文独创性声明本人
7、声明所呈交的学位论文是本人在导师指导下进行的研究工作及取得的研究成果。据我所知,除了文中特别加以标注和致谢的地方外,论文中不包含其他人已经发表或撰写过的研究成果,也不包含为获得南昌大学或其他教育机构的学位或证书而使用过的材料。与我一同工作的同志对本研究所做的任何贡献均已在论文中作了明确的说明并表示谢意。学位论文作者签名(手写):^签字日期:月巧曰学位论文版权使用授权书本学位论文作者完全了解南昌大学有关保留、使用学位论文的规定,有权保留并向国家有关部门或机构送交论文的复印件和磁盘,允许论文被查阅和借阅。本人授权南昌大学可以将学位论文的全部
8、或部分内容编入有关数据库进行检索,可以釆用影印、缩印或扫描等复制手段保存、汇编本学位论文。同时授权中国科学技术信息研究所将本学位论文收录到《中国学位论文全文数据库》,并通过网络向社会公众提供信息服务。(保密