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1、毕业论文学生姓名：刘诚学号：20125917＿＿＿＿学院：旅游学院＿＿＿＿＿＿＿＿＿＿＿＿＿＿专业年级：旅游管理2012级＿＿＿＿＿＿＿＿＿＿题目：长沙市高端出游市场现状分析＿＿＿＿＿指导教师：杨鹛副教授＿＿＿＿＿评阅教师：＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿＿ 2012年06月摘要高端旅游是我国大众旅游发展到一定阶段后出现的一种能够满足部分追求高档旅游享受的旅游者的需求的旅游形式，它在消费水平、消费层次、消费方式等方面区别于大众旅游。本文将现有高端旅游研究结合长沙旅游市场实际情况，在国内外相关研究的基础上，运用了问卷调查法、文献研究法、实地调查法等。对当前长沙高
2、端出游市场进行了分析。但需加以引导的结论，以期待为今后长沙高端出游市场的研究提供个人的见解和理论分析依据。关键词：高端旅游；出游市场；长沙市；市场前景Abstract:Inrecentyears,窗体顶端High-endtourismisanewformoftourisminChinaaftermasstourismdevelopmenttoacertainstage,itissignificantlydifferentfromthemasstourismintermsofconsumptionlevels,consumptionlevels,consumptionp
3、atternsandthelike.Ourhigh-endtourismisstillintheemergingstage,thedevelopmentprocessofanumberofissuesworthyofattention.Developmentofhigh-endtourismindustryasanimportantpartofChina'seconomicdevelopmentstrategy,andtheneedtosupporttheoperationoftheenterpriselevelgovernmentlevel,jointlyadopt
4、avarietyofmeasuresinordertopromotetheirhealthydevelopment.Forthispaper,theexistinghigh-endtourismmarketresearchcombinedwiththeactualsituationofChangshatourism,onthebasisofdomesticandforeignresearchontheuseofquestionnairesanddataanalysis,interviewsresearch,literatureresearch,fieldsurveym
5、ethod.Changshatourismonthecurrentmarketforamorethoroughinvestigation.CometoChangshahigh-endtravelmarketoutlookispromising,butneedtobeguidedtheconclusionsreachedinthehopetoprovidesomepersonalinsightsandtheoreticalbasisforthefuturecorrelationanalysis.窗体底端Abstract：High-endtourismisanewform
6、oftourisminChinaaftermasstourismdevelopmenttoacertainstage,itisdifferentfrommasstourismintermsofconsumptionlevels,consumptionlevels,consumptionpatternsandthelike.Ourhigh-endtourismisstillintheemergingstage.Animportantpartofthedevelopmentofhigh-endtourismindustryasChina'seconomicdevelopm
7、entstrategy,needsthesupportofgovernmentlevelandenterprise-leveloperationinordertopromotetheirhealthydevelopment.Forthispaper,theexistinghigh-endtourismmarketresearchcombinedwiththeactualsituationofChangshatourism,onthebasisofdomesticandforeignresearchontheuseofquestionnairesand
