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1、TheApplicationofPragmaticPrinciplesinBusinessEnglishCorrespondence1ABriefIntroductionofthePaperAstechnologyadvancesandtradeandexchangesbetweencountriesincrease,itisbecomingmoreandmoreimportanttounderstandbothspokenandwrittenEnglishinmanysituationssuchasface-to-face,on
2、thetelephone,inbusinessmeetings,lectures,speeches,television,andsoon.TherehavebeenalotofbooksandstudiesrelatedtotheBusinessEnglishCorrespondence.SomeofthemstartwithintroducingtheimportanceandinfluenceofBusinessEnglishCorrespondenceandthebasictypesofBusinessEnglishCorr
3、espondence.SomefocusoninstructingChinesereadersonhowtowritebusinesscorrespondenceinEnglishbyanalyzingthelanguagecharacteristics.SomediscussalotonBusinessEnglishCorrespondencebypresentingthefrequentlyusedtechniquesbygeneralmeansorprovidingnecessarybackgroundinformation
4、forsomefrequentlyseenBusinessEnglishCorrespondence.AlthoughBusinessEnglishCorrespondenceisalwaysincludedintheabove-mentionedstudies,theydon’tseparateitfromotherformsofwriting.Besides,thestandardsforbusinesswritinghavebeenchangingallthetime.Atpresent,withtherapiddevelo
5、pmentofeconomicglobalization,peoplehavemorechancestocontactwiththeoutsideworldandconductbusinessuniversallythroughInternet,broadcastingandBusinessEnglishCorrespondenceaswell.TheBusinessEnglishCorrespondence,asaparticularsortofmedia,isacomplexblendofnational,social,eco
6、nomicandlinguistictradition.Thus,varietiesofproblemsoftenarisewhenpeopleconfrontwritingBusinessEnglishCorrespondence,especiallyinaforeignlanguage.Generallyspeaking,PeoplemayhavenoproblemincompletelyunderstandingBusiness39EnglishCorrespondence;however,innowaycanonewrit
7、eoutagoodpieceofBusinessEnglishCorrespondencewithoutstudyingthegeneralknowledgeofpragmaticprinciples.ProblemsexistingnowinBusinessEnglishCorrespondencearehowtoensurethesuccessoflettersandwhatcanmakeaBusinessEnglishCorrespondenceaqualifiedone.Consequently,theanalysisof
8、BusinessEnglishCorrespondencetodevelopEnglishwritingskillsisreasonableandpractical.Forinstance,inwritingtopersuadereadertoac
