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1、论我国国际代工企业的转型升级(OnthetransformationandupgradingofInternationalFoundryEnterprisesinChina)OnthetransformationandupgradingofInternationalFoundryEnterprisesinChina[Abstract]underthebackgroundofglobalization,China'sdomesticenterprisesalthoughwidelyparticipateintheinternationalcompetition,competitiona
2、ndcooperationwithmanylargemultinationalcompanies,sothatChinawonthetitleof"world'sfactory".However,wemustclearlyrecognizethatatpresentmostofChina'smanufacturingenterprisesstillremaininthelowvalueaddedassemblymanufacturingprocess,andtherestofthehighervalue-addedsectors,suchasR&D,warehousingandtra
3、nsportationofferingtolargeforeignenterprises,whichleadstomanyofourOEMenterprisesmeagerprofits.Keywords:OEM;integrationofindustrychain;brandstrategyI.literaturereviewOEMreferstotheinternationalbrandmanufacturersthemselvesmasterthekeycoretechnology,responsibleforproductresearchanddevelopment,desi
4、gn,control,marketingchannels,etc.,andtheproductionofmanufacturingentrustedtoothermanufacturersawayofproduction.InternationalSubcontractingmodeisaproductofthedeepeningofinternationaldivision,bydevelopingcountriestoattractforeigninvestment,developmentofrelatedenterprises,toOEMwaytoparticipateinth
5、eglobalvaluechain,oftenistheeffectivewaytosomedevelopingcountriestoachievetheindustrializationofmodern.AmsdeninthecaseofKoreaproposedlearningtheory,thattheOEMenterprisescanlearn,narrowingwiththeinternationalbrandcustomergap,toOEMintheprocessoflearningtheadvancedtechnologyandmanagementknowledget
6、ransformationandupgradinghelpfoundryenterprises.LiuZhibiaointhewayofeconomicgrowthincoastalareasChinaasanexample,fromtheangleoftechnology,system,marketandenterprisestrategicanalysisofinternationalsubcontractingmode,thatChinesefoundryenterprisesshouldgetridofthepassivepositionintheinternationald
7、ivisionoflaborindustrythemostlow-endandmalignantcompetitionenvironmenttheonlyway,isfromthecurrentcommonmodeofinternationalsubcontracting,toownbrandinnovationstrategy.Onthisbasis,LiuZhibiaoexpoundstheobstaclesfromtheOEMtothedevelop