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ID:8219693
大小:5.61 MB
页数:28页
时间:2018-03-10
《sojern-亚太地区酒店业现状(英文版)-28页》由会员上传分享,免费在线阅读,更多相关内容在行业资料-天天文库。
1、StateoftheHotelIndustryinAsiaPacific03Introduction04PartOne:Search&BookingTrendsandHowHoteliersCanInfluenceThemUStoAPACTravelTrendsAPACtoAPACTravelTrendsUStoAPACPathtoPurchaseTableofMarketingTakeawaysAPACtoAPACPathtoPurchaseContentsMarketingTakeawaysSummary14PartTwo:TopCh
2、annelsthatConvertandHowtoDriveMoreTraffictoThemWhatisMetasearch?MetasearchGuideWhatisSearchEngineMarketing(SEM)?SearchEngineMarketingGuideSummary24Conclusion26AboutSojern27AboutFASTBOOKINGSOJERN
3、FASTBOOKINGSTATEOFTHEHOTELINDUSTRYINASIAPACIFIC2IntroductionPhocuswrightrepor
4、tsthatonlinehotelbookingsinAsiaPacific(APAC)willdoubleto$62.8billionby2020.1Hoteliersneedtobereadyforthissurgeofconnectedtravellers.Inparticular,hoteliersneedtoensurethatthey’regettinginfrontofallthesenewtravellers—nomattertheirtripmotivation,partysize,andleadtime—onchann
5、elsthatdeliverthebestROI.Tohelppreparehoteliers,SojernandFASTBOOKINGpartneredtobringanin-depthlookatthestateoftheindustry.Inthisreport,you’lllearn:•PathstopurchaseforinboundtravellersfromAPACandUS•Themosteffectivechannelsforconvertingtravellers•Howyoucanbestengagewithtrav
6、ellerstodrivedirectbookingsSOJERN
7、FASTBOOKINGSTATEOFTHEHOTELINDUSTRYINASIAPACIFIC3Part1Search&Understandinghowtravellerssearchandbooktheirroomsisessentialtoengagewiththem,nurturethemthroughtheirpathtopurchase,andBookingTrendsensuretheybookdirectlywithyou.Sojernspecialises
8、intravelpathtopurchasedata,andweuseour350milliontravelprofilestofindhigh-andHowintenttravellersandengagethemwithrelevantadsacrossdevices.Hereweanalysehigh-levelinsightsoftravellerscomingfrombothHoteliersCanoutsideandinsidetheregiontogetapictureoftheoveralltrendsoftheregio
9、naswellasadviceonhowtoturntheseinsightsintoInfluenceThemactionablestrategies.Wealsodrillintothecomplexitiesoftravellers’pathstopurchasebyanalysingoneUStravellerheadingtoAPACandanotherAPACtravellerlookingforaninter-regionalgetaway.Thesegranularinsightsofferhoteliersarefine
10、dvisionofthetravelpathtopurchase,aswellasuniqueinsightintohowtoengagewithtravellersacrossleadtim
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