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《newzoo-2017全球移动市场研究报告（英文版）-2017-14页》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、FREE2017GLOBALMOBILEMARKETREPORTFREEVERSION2017GLOBALTRENDS,FORECASTS,APPMARKETS,MOBILEDEVICEUSAGE,ANDSMARTPHONEMOBILEPENETRATIONMARKETREPORTTABLEOFCONTENTS1.INTRODUCTIONForeword,Scope&Methodology,KeyTakeaways42.THEGLOBALMOBILEMARKETSmartphoneUserForecast,TopPublishersbyGame&Non
2、-GameRevenues,Most12PopularSmartphone&TabletBrands,AppStoreRevenueForecast,Features3.ABOUTNEWZOOGettheRealDeal,WorkingwithUs,OurGlobalPartners24FREE2017GLOBALMOBILEMARKETREPORTFREE2017GLOBALMOBILEMARKETREPORTFOREWORDGLOBALMOBILEMARKETREPORTThisisthemaideneditionofNewzoo’sannualG
3、lobalMobileMarketReport,whichaimstoprovidesubscriberswithaglobaloverviewofthemobilemarketwithafocusoncon-sumersandtheirinteractionwithactivelyuseddevices,ratherthandefiningthemarketintermsofunitsshipped.IdenticaltoNewzoo’sotherflagshipglobalreportsongamesandesports,thisreportisp
4、artofasubscriptionservicethatincludesquarterlyupdatereportsandcontinuousaccesstoaTableaudashboardwithsmartphonepenetrationandapprevenueforecasts.Thedataisderivedfromourfullmobileintelligenceportfolioofservicesthataimstoserveallindustrieswheremobiledevelopmentsareakeycon-siderati
5、onforstrategy,productdevelopment,ormarketing.“Ourmobileintelligenceportfolioistheresultofalmosttwoyearsofpreparation,partnering,datasourcing,andmodeling.Theresultingintelligencefocusesonactivedevices,users,andtheapp(store)economy.Fromageographicperspective,ourChinesepartnerandst
6、rategicJELLEKOOISTRAinvestorTalkingDataplaysakeyroleinenablingustopaintNewzooHeadofMobileatrulyglobalpicture,previouslyunavailableinthemarket.”INTRODUCTION1“Inbrief,webelievethatthecurrentpaceofchangeinconsumerbehavior,mediaconsumption,andtechnologyrequiresanewtypeofintelligence
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8、NCLUDESQUARTERLYUPDATES&DASHBOARDACCESSSUBSCRIB
