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1、TheEmailClientExperienceAnalysisofwhere,when,andhowsubscribersareinteractingwithemailTableofContentsIntroduction3WhereArePeopleReadingEmails?4Globalmonthlyemailopensbyenvironment5Monthlyemailopensbyenvironment:Countrybreakdown6Breakdownofmobileemailopens7Breakdownofwebmailemailopens8
2、Breakdownofdesktopemailopens9WhenArePeopleOpeningEmail?11Opensbyenvironmentanddayoftheweek12HowMuchTimeDoSubscribersSpendReadingEmail?13HowtoApplyThistoYourOwnProgram15Methodology16TheEmailClientExperience2returnpath.comIntroductionIn2017,emailisprojectedtosurpass3.7billionusers,whic
3、hisalmosthalftheworld’spopulation.Noothermarketingplatformcomesclosetotheunprecedentedreachofemail.Thisenormousaudiencepresentsauniqueopportunity,butmarketersmustpayattentiontohowsubscribersareconsumingtheirmessagesiftheywanttomaximizeemail’seffectiveness.Sinceourlastemailclientstudy
4、backin2012,thewayusersinteractwithemailhaschangedsignificantly.Thewidespreadadoptionofsmartphoneshasincreasedourabilitytoaccessemail,with44percentoftheworld’spopulationowningasmartphonein2017.Mobileclientsgiveusersconstantaccesstotheiremails,allowingthemtoquicklyinteractwithincomingm
5、essages.Theeverchangingemaillandscapemakesitmoreimportantthanevertounderstandwhere,when,andhowsubscribersareinteractingwithemail,allowingyoutooptimizeyourprograminresponse.Inthisreport,welookathowsubscribersinteractwithemail,analyzing:Whichemailclientssubscribersareusingtoreademail.H
6、owmuchemailisopenedeachdayoftheweekoneachemailclient.Howlongsubscribersspendviewingemailoneachemailclient.TheEmailClientExperience3returnpath.comWhereArePeopleReadingEmails?Inthissection,wecomparethebreakdownofemailopensbetweenmobile,webmail,anddesktop.Mobileincludesanysmartphone,tab
7、let,ore-readerthatallowsuserstoaccesstheiremail.Overtheperiodanalyzed,mobilewasthepreferredmethodofopeningemail.Onaverage,55percentofemailopensweremadeonamobileclient.Summerandfallsawthemostopensonmobileclients,withthehighestpercentageofmobileopensoccurringinJuly(58percent).Mobileope
8、nsdroppedsli
