酒店市场销售部培训--月度媒体人员午餐会

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Method培训方式TrainingSteps培训步骤Time时间酒店市场销售部培训-—月度媒体人员午餐会Task任务：MonthlyPressLuncheon月度媒体人员午餐会Code序号:OH—SM—MC-C012Objectives目的:Attheendofthissession，eachtraineewillbeabletoknowhowtoconductmonthlypressluncheonprofessionallyandefficiently。课程结束后，每人学员都能够掌握怎样专业高效地组织月度媒体人员午餐会。Standard标准：1.TheMarketingCommunicationsManagerwillorganisethePressLuncheononmonthlybasis.公关部经理每月组织一次媒体人员午餐会.2。PressLuncheonistobeorganisedwithproperplanningandcarefulselectionofinvitees。举行午餐会之前应做好充分准备并邀请相关的媒体人员。3.Eachattendantwillbeprovidedwiththemostrecentbrochures.与会者都将收到最新的宣传资料.4.Thedatehastobecarefullyselectedtoencouragemaximumturnupandtoavoidcompetitionagainstanothereventorfunctioninthecity.仔细选择午宴日期以便受邀的媒体工作人员都可以参加,避免与本地的其他活动冲突。5.ThePolicy&ProceduresofEntertainmentapplies。应遵守宴请的程序。Resources培训器材：Whiteboardwithmarkpen白板、马克笔Method培训方式TrainingSteps培训步骤Time时间Buzz集思广益-Introducebrieflyonwhatisthemonthlypressluncheonanddiscussthepreparationforluncheonwithdividingthetraineesinto2group。简要介绍一下什么是月度媒体人员午餐会并把学员分成两组讨论需要什么准备工作。20Minutes20分钟-Asktraineestoexplaintheiropiniononwhiteboardrespectively。让学员在白板上分别解释。-Statetheobjectiveandstandardforthissession.陈述本节课的目的及标准。20Minutes20分钟Demonstratethefollowingsteps演习下列步骤1.TheMarComManagerwillsubmitanamelistofattendantstotheDirectorofSales&Marketing10dayspriortothePressConference.举行午餐会议10天前,公关部经理应将宴请媒体工作名单上交给市场总监批准。2.Uponapproval，theMarComManagerwillsendoutinvitationletter5dayspriortothePressConference.名单得到批准后，公关部经理于举行宴请前5天向媒体人员发出邀请函。3.Invitationletterwillstate：30Minutes30分钟Page3of3

1Method培训方式TrainingSteps培训步骤Time时间a.Date＆Timeb.Place，ballroomnamec.Dateofreply邀请函应包括如下内容：a.日期及时间b.地点，宴会厅名称c.回复日期1.TheMarComCoordinatorwillfollowupwithconfirmationofattendance4dayspriortothePressConference.公关部助理在举行午餐会4天前确认媒体工作人员参加人数。5.TheMarComCoordinatorwillmakereservationsattheoutletsandadvisetheoutletmanageroftheentertainedparty.公关部助理将预订餐厅并通知餐厅经理。6.TheMarComManagerwillupdatealldepartmentsconcernedanyrevisionandamendmentsfromtimetotime。公关部经理与相关部门配合，随时通知基午宴的最新情况。7.Ifnecessary，theMarComCoordinatorwillcalltheattendantstocheckifpickupserviceisrequired.如果需要的话，公关部助理应与受邀者确认是否需要接车服务。8.TheGeneralManager，DirectorofSales&MarketingandtheMarComManagerwillmeetandgreeteveryattendantuponarrival。9.总经理、市场销售总监以及公关部经理将亲自迎接问候受邀媒体人员10.MarComCoordinatorwilladvisetheoutletmanageruponguestarrival。公关部助理在受邀媒体人士到达时通知餐厅经理。11.TheconsumptionoffoodandbeveragewillbeinlinewithEntertainmentPolicyandsimilarpolicyissuedbyFinancialController。餐饮消耗量要按照宴请政策及由财务总监签发的相关规定。12.TheMarComManagerwillseekfeedbackandcommentson:a.Hotelserviceandfacilityb.RecentPromotionc.Competitiond.Latesttrendinlocalmedia公关部经理负责收集反馈及建议：a.饭店服务水平及设施。b.最新的促销活动。c.竞争对手活动d.本地媒体的最新动态13.TheMarComManagerwillseetheguestoffonPage3of3

2Method培训方式TrainingSteps培训步骤Time时间departure。公关部经理在午宴后将亲自送媒体人士离店.Summaryandtest总结并测验-Whatdepartmentshouldbeconcernedforconductingthemonthlypressluncheon？举行招待媒体的午餐应和哪些部门联系？-Whatitemsshouldbepaidattentionto？举行午宴应注意哪些？10Minutes10分钟Page3of3