valuebased marketing for bottomline success 5 steps to creating customer value 007139656x外语英文电子书

《valuebased marketing for bottomline success 5 steps to creating customer value 007139656x外语英文电子书》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、PRAISEFORValue-BasedMarketingforBottom-LineSuccess“Anymarketingbookcapableofgeneratingrealdiscomfortandinspirationinequalquantities(likethisonedoes)hastobea‘mustread.’A‘hands-on,’practicalguidetohelpyouimproveyourbusinessanddelightyourcustomers.”PaulJ.SnaithVicePresidentMarketingShellG

2、as(LPG)“Value-BasedMarketingforBottom-LineSuccessisavalue-basedbookwhoseprac-ticalapproachseparatesitfromtheplethoraoftheoreticalmarketingbooks.Thetreasurethisbookgivesusisthetemplateforbuildingourownpractical,provenmarketingroadmap.”DavidL.HiltonDirectorNewBusinessAcquisitionLockheedM

3、artinCorporation,SystemsIntegration“Value-BasedMarketingisawakeT-upcallnotforjustmarketingexecutivesbutforallmembersofleadershipinanorganizationwhoneedtounderstandanddeliverEonthesimpleaxiom—thecompanythatcreatesthehighestcustomervalueandbestcustomerexperiencewins.[Thisbookis]a‘mustrea

4、d’frameworkfordis-Acoveringanddeliveringonauniqueanddistinguishingvaluepositioninthemarket.”MJackCalhounCEOFAccelareL“Arefreshingchangefromtheusualliteratureonmarketing.TheauthorsaddressYthechallengesofcreatingandsustainingvaluethroughaninnovative,practical,andpragmatic‘blueprint.’Amus

5、treadforanycorporateexecutivefrustratedastohowtotranslatetheoryintopracticethatdeliversvalue.”OmarM.ShammaChiefExecutiveAlGurgFosrocLLC,adivisionofBPPlc®Team-Fly“Value-BasedMarketingforBottom-LineSuccesslaysoutaclearroadmapforman-aginginthehypercompetitive,deflationaryconditionsthatface

6、mostbusinessestoday.Byprovidingafocusonthemetricstomonitorconsumerdynamicsandtheprocessestomeasureindividualandcorporateperformance,DeBonis,Balinski,andAllenprovidetheneededlinkagebetweentheirobservationsandyourbusi-nessoperations.”DavidAndreaManagingDirectorCenterforAutomotiveResearch

7、AltarumInstitute“Manybusinessestodayhavenoideawhatvaluetheybringtothecustomer,theysimplysellproductsthatcustomersneed.Thisbookchallengesyounotonlytounderstandthevaluebuttoturnitintoacompetitiveweapon.”HenryS.ProctorBusinessVicePresidentOrganicIntermediates,Solvents,andMonomersTheDowC