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1、制定卖场促销方案（Makingsalespromotionplan）MakingsalespromotionplanFirst,choosetherightstore;1,theshopisattachedtotheproduct,thereisastrongwillingnesstocooperate,willingtocooperatewiththepromotion,stocking,display,promotion,pricingandprofit(especiallyforthesupermarketpricehitthereputationknownascooperation
2、mustbecareful);2,thelargeflowofpeople,goodimage,goodlocation;3,thesupermarketlocationanddistrictcustomersandpromotionofproductpositioning,targetconsumergroupagreement.Forexample:glassbottle,sodapromotionstoreisbesttochooseinthevicinityofthefamilyorschool;leisuregoodspromotionisbestinthecitycenterh
3、ighimagesupermarketornobleresidentialarea,businessdistrictsupermarket.Two,promotionpolicieswithcertainincentives;1,ShiiYuna:thefestivalgift,anewlistingtodispelnegativeimpactofpricepromotionindisguise;2,effectivespeculation:U"activities"shouldbeattractive,easytospread:Suchas:awinefactoryinthehotelh
4、eatinganddrinkingtheproductpromotion,salespromotionnamedqingmeizhujiuheroes"Nestlecoffeecoffeecupiscalled"theredcuphappytosend(song)";Ugiftstoloudnickname:Suchas:nameofKFCas"coolstarplasticball"Uwanttoraisethevalueofgifts:Suchas:summersunfanscrollhasantiultraviolet;Dougiftlimitcatalysis:Theconsume
5、rsalwaysbuyornottobuy,sothatconsumersseethegiftsarenotpiledupintheevent,itisalotofgiftsbesidetheemptybox,thelatestepthereisnogifts"feelingwillgreatlypromotethedesiretobuy;3,trynottodothesameproductstakegifts(suchas"twoforone"),afreepricePaohuotoo,"theresultsmaynothitthetargetconsumers,but"hit"chea
6、plowincomeconsumergroup.4,wecanusematurebrandstopromotenewbrandsbundlingsales,butweshouldpayattentiontobothgrades,positioningatthesamelevel(iftheoldbrandhasbeenfacingavarietyofbrandcrisis,obsoleteimageisundesirable).Suchas:ThemainproductsofSpriteCocaColaCo,especiallypopularinthetwoorthreecity.Thee
7、ye-catchingisanewbrandofthecompanyafterSprite,FantaafterthelaunchofthetargetmarketpositioningandSpritesimilar.Theeye-catchinglistedwithSpritebundlingsales,andachievedgoodresultsintwoorthreelevelmarket;Anameofnois
