xx年新品推广LG HA Roadshow Execution plan活动指导ppt课件.ppt

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1、2010.03鲜净科技　放心之选2010’LGHARoadShowExecutionPlan2010LGHARoadShowProductDate&VenueFlowTheme2010Apr24.25Beijing大中电器中塔店鲜净科技放心之选——2010LG冰洗路演活动W/M+REF10:30-11:1011:20-12:0014:00-15:00StageAreaExperienceAreaInteractiveArea15:00-16:00W/MREFW/MREFShoesCareSpaceSaveQuizInteractiveG

2、amesLuckyDrawStage/ExperienceAreaTableofContentsObjectivesStrategyProgramRundownFieldsintro.DesignGiftRecommendationBudgetPRCommunicationsPlanAppendixApproachthetargetcustomerdirectlyHighlighttheuniqueorsurewinfeaturestoimpressconsumersUseexperienceprogramtobuildconnecti

3、onwithconsumersSupportthesalesofLGHAintheelectronicmarket&eventonsiteObjectivesObjectivesStrategyProgramRundownFieldsintro.DesignGiftRecommendationBudgetPRCommunicationsPlanAppendixTableofContentsStrategyElaboratelydisplaytoenhancethegoodproductimageEnhancetheexperienceo

4、fproducttoraisepreferenceCombinedwithco-brandingtobuildupourprofessional,reliabilityimageWOMmanagethroughspecialexperiencefellingCo-opwithhigh-classmediatomaximizetheresultofeventPost-EventWarm-upcommunicationsDuring-EventPre-EventFancyset-upDisplayandExpPerformance&Inte

5、ractionFollow-upCommunicationsDisplayExperiencePerformance专业之选品质之选Strengthentheimageinthepublicwith“clean”ofW/Mandthe“fresh”ofRefthroughthedisplayandinteractiveexperiencetoinfluencethecustomer'sselection.鲜净科技放心之选Theme:鲜净科技放心之选Venue:BJ大中电器中塔店Date:Apr.24th.25thAttendee:Tar

6、getConsumers(Whitecollars,Newcouples,etc)Content:1.SpaceMagicShow2.SixMotionDancingShow3.Productexperience4.Demokit(SteamGeneration,DDmotor)5.Newproductsdisplay6.Dettol&Mengniuexhibitionstandatthesite7.Award-winningquestionabouttheproductFurthercomm.:NPInternetContentOve

7、rviewStageExperienceDisplayThemePerformanceGamesDisplayExperienceInteractiveDisplayGiftPapersurveyObjectivesStrategyProgramRundownFieldsintro.DesignGiftRecommendationBudgetPRCommunicationsPlanAppendixTableofContentsRundownTimeMainstageareaDisplayareaExperienceareaInterac

8、tivearea10:30-10:35开场舞NobodyLG之专业科技LG之专业品质LG之专业清新体验—ShoescareLG冰箱空间大体验LG之专业讲解LG之专业夺宝奇兵LG之专业魔方手LG之卡通人LG之